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256 pages, Paperback
First published April 5, 2016
“I remember having lunch years ago with a legendary record executive in L.A., bending his ear about a great unsigned singer I knew. The guy listened, nodded, yawned, reached for his triple-decker sandwich, and took a bite. ‘Great singers,’ he said between chews, ‘are a dime a dozen.’”That’s right. That’s right for every field. If they don’t have ‘em, they’ll make ‘em. But more importantly, and listen to this: those executives—they aren’t so special either. They do a job, but somehow we’ve allowed them to capture an unnatural percentage of the take. They have nothing without the talent and the rest of the organization, but you wouldn’t know it talking to them. But there is a truth in that it takes more than talent to be a great star, if that is where you are aiming. It takes more determination than talent.