About a week ago I was discussing the merits of double dipping tortilla chips into salsa with a few of my kids. They seemed puzzled; family germs do not count in the grand scheme of things, having told them this myself many times. Family germs aside, I found the Seinfeld double dipping episode and had my kids laughing hysterically. It is hard to believe that Seinfeld has been off of the air for twenty years this week. My husband has seen each episode countless times, and the show enters our vernacular on at least a weekly basis. When I saw Jennifer Keishin Armstrong's book Seinfeldia: How a Show About Nothing Changed Everything at my library last week, I knew it was a book that I had to borrow. Like the show itself, the book and the memories it brought back had me laughing in stitches.
Seinfeld is still around in syndication twenty years later, but what few people realize is that the show was barely picked up by its network NBC. In 1990, Cheers and the Cosby Show had its better days behind them, and television ratings were changing key demographics, to a generation disillusioned by the Reagan administration. Enter Larry David and Jerry Seinfeld, two comedians who pitched a sitcom about the minutiae of everyday life. Executives were skeptical-- the show was too New York, too Jewish, and nothing happened in it. Allowing the project to go forward, the creators filmed a pilot of The Seinfeld Chronicles, titled Jerry. One network pundit found the show promising and allowed for four more episodes to be filmed, and homes from a cross section of America were given the chance to voice their opinions of this new sitcom. The results were better than expected, and David and Seinfeld were given the green light to go forward with their project. It was the break of their careers, and the show that no one thought would succeed ended up on NBC in a key Thursday night time slot for nine years, carrying the network back to prominence.
Jerry, George, Kramer, and Elaine and the actors who played them became more known for their on air personas than the people who played them in real life. The show produced classics as "The Junior Mint," "The Soup Nazi," and countless other episodes that live on in syndication and DVD sales. George one time worked for the New York Yankees. The quartet once got into an argument about parking in a handicapped spot at a mall parking garage; one time an entire episode focused on them waiting for a table at a Chinese restaurant. Once Elaine through out her back sleeping on a hideaway bed at Jerry's parents condo in Florida. What made this show about nothing relatable is that these episodes were all taken from the real lives of Larry David and his team of writers. The line between reality and fiction was so blurred that twenty years later, the actors, including guest stars, are still known for these signature roles.
As with all long running programs, the business of producing a successful product inevitable lead to the show to end after nine seasons. Yet, Seinfeld lives on in syndication and in real life. Bit actors like Larry Thomas the Soup Nazi and the real life Kenny Kramer still cash in on their roles. The Brooklyn Cyclones minor league baseball team held a Seinfeld themed night. With syndication, the show is still on in most markets on a nightly basis, allowing new generations of viewers to witness the antics of this show that was supposed to be about nothing. While not spectacular writing, Jennifer Keishin Armstrong brought back the sitcom and its comedy and it had me in stitches, reminding me that Seinfeld was a one of a kind show, the best of its generation.
Jerry Seinfeld has returned to his roots as a stand up comedian. He has produced a show for Netflix called Comedians in Cars Getting Coffee, which is charmingly hilarious but still does not measure up to his twenty two minute show about nothing. With syndication, I still see the show, and it is as still as funny as it was twenty years ago, but like the actors, I have moved on in real time. I still do not turn down an opportunity to see Seinfeld if it is convenient for me to do so. Jennifer Keishin Armstrong brought back the show in this book, that, despite being about nothing, was at its best humorous.
4 stars