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The Psychology of Price
How to Use Price to Increase Demand, Profit and Customer SatisfactionHOW SMART IS YOUR PRICING?For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit.MAXIMISE REVENUE• How do unwanted products Influence what customers expect to pay?• How does offering extras for free dramatically increases Perceived Value?• Why does changing the timing of a payment make people pay 50% More?TRIED AND TESTED TECHNIQUESWritten by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.
249 pages, Kindle Edition
Published December 7, 2015
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March 27, 2017
i havn't read pricing/marketing before hence the 5 stars. Explains all theory with examples of a teapot company. Explores some biases of consumers which even apply to me. Read yourself and find how market forces are milking our biases/tendencies into their profits. If u get to start a business ever, u will get some idea on the price your product/service should demand given these principles are valid by then. Happy reading
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