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Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything
If you hate making money and the feeling of a mind-blowing, toe curling orgasm—stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it’s not who you think) Don’t rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being “just friends” with your customers to being long-term “friends with benefits.” Branding is Sex provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.
- GenresBusinessNonfiction
158 pages, Kindle Edition
Published June 1, 2016
64 people are currently reading
169 people want to read
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Displaying 1 - 7 of 7 reviews
January 17, 2018
This book is about branding and how to better figure out your brand.
1. What does your brand say about your customers?
2. What is the singular thing your brand delivers that customers can’t get from anyone else?
3. How do you make your customer a hero in the story of his or her own life?
“Irrational loyalty is the goal of branding”
Choosing and using your brand/products should say something about your customers
Today’s Options Are Tomorrow’s Standard Equipment
You can build a brand on the unique combination of your features, the things you do and you enable your customers to do, plus the things you make your customers feel, and the stories that your brand tells about its customers. The sum total of all of those things is the brand story. When done well, it’s impossible for competitors to copy. This is how you build a lasting brand.
understand the story your customers are trying to create for themselves through the use of your brand. How do you become part of that story and how do you make them the protagonist?
Rolex: You don’t wear it to tell time, you wear it to tell a story.
There are two main reasons brands are unsuccessful. The first is that the brand becomes associated with a negative message about its customers. The second is that the brand sends no message at all.
As a brand, if you think of your own story as the story of your customer, you will always win.
1. What does your brand say about your customers?
2. What is the singular thing your brand delivers that customers can’t get from anyone else?
3. How do you make your customer a hero in the story of his or her own life?
“Irrational loyalty is the goal of branding”
Choosing and using your brand/products should say something about your customers
Today’s Options Are Tomorrow’s Standard Equipment
You can build a brand on the unique combination of your features, the things you do and you enable your customers to do, plus the things you make your customers feel, and the stories that your brand tells about its customers. The sum total of all of those things is the brand story. When done well, it’s impossible for competitors to copy. This is how you build a lasting brand.
understand the story your customers are trying to create for themselves through the use of your brand. How do you become part of that story and how do you make them the protagonist?
Rolex: You don’t wear it to tell time, you wear it to tell a story.
There are two main reasons brands are unsuccessful. The first is that the brand becomes associated with a negative message about its customers. The second is that the brand sends no message at all.
As a brand, if you think of your own story as the story of your customer, you will always win.
May 18, 2019
Fantastic Read
This book is great for any entrepreneur or executive looking to start or improve their brand. Deb is entertaining and obviously loves the branding field. Highly recommended.
This book is great for any entrepreneur or executive looking to start or improve their brand. Deb is entertaining and obviously loves the branding field. Highly recommended.
October 25, 2016
The read is mediocre. What saves the book is the gems in there that help you understand the how important branding is.
August 8, 2020
Loved it
Excellent book - inspired a lot of thinking and aligned my ideas in branding. Highly recommend it to fellow entrepreneurs.
Excellent book - inspired a lot of thinking and aligned my ideas in branding. Highly recommend it to fellow entrepreneurs.
July 6, 2023
One of the best books on branding I read.
I like the comparison between branding and sex. It’s easy to understand more profound the power and essence of branding in that way
I like the comparison between branding and sex. It’s easy to understand more profound the power and essence of branding in that way
March 18, 2023
Good book with a lot of good points to help you when thinking about how to present your company and/or your self. I received major inspiration from her section on the archetypes of both customers and companies.
February 3, 2020
Awesome!
Everyone with a business should read this. Branding is the most important thing in order to keep going up! And yeah, the book title is so accurate.
Everyone with a business should read this. Branding is the most important thing in order to keep going up! And yeah, the book title is so accurate.
Displaying 1 - 7 of 7 reviews