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Eat Mor Chikin: Inspire More People: Doing Business the Chick-fil-A Way
Truett Cathy is a real-life Horatio Alger story. He grew up in a boarding house his mother operated, where he learned the principles of hard work, fairness, honesty, loyalty, and respect. When he opened a small restaurant in 1946 with his brother Ben, he put those principles to work and immediately began to experience their rewards.
Twenty-one years later Truett Cathy opened the first Chick-fil-A restaurant, which was unique in America in two ways: it served the first boneless breast chicken sandwich, and it was the first fast-food restaurant to operate in a shopping mall. Today there are more than 1,000 Chick-fil-A restaurants with more than $1 billion in sales annually.
Truett Cathy has achieved his success while living the life of a servant leader. From the age of eight, when he iced down the Cokes he was selling at his front-yard drink stand and saw the resulting growth in sales, he has sought ways to please customers. That attitude is evident today at each Chick-fil-A restaurant, where Operators and team members have been inspired by the founder's commitment to others.
Truett Cathy's commitment reaches far beyond the people who work and eat in his restaurants. Through the WinShape Centre Foundation, funded by Chick-fil-A, he operates foster homes for more than 120 children, sponsors a summer camp for more than 1,600 children, and has provided college scholarships for more than 15,000 students.
In Eat Mor Chikin: Inspire More People , Truett Cathy challenges readers to focus on people and principles. Then good success will surely follow.
Twenty-one years later Truett Cathy opened the first Chick-fil-A restaurant, which was unique in America in two ways: it served the first boneless breast chicken sandwich, and it was the first fast-food restaurant to operate in a shopping mall. Today there are more than 1,000 Chick-fil-A restaurants with more than $1 billion in sales annually.
Truett Cathy has achieved his success while living the life of a servant leader. From the age of eight, when he iced down the Cokes he was selling at his front-yard drink stand and saw the resulting growth in sales, he has sought ways to please customers. That attitude is evident today at each Chick-fil-A restaurant, where Operators and team members have been inspired by the founder's commitment to others.
Truett Cathy's commitment reaches far beyond the people who work and eat in his restaurants. Through the WinShape Centre Foundation, funded by Chick-fil-A, he operates foster homes for more than 120 children, sponsors a summer camp for more than 1,600 children, and has provided college scholarships for more than 15,000 students.
In Eat Mor Chikin: Inspire More People , Truett Cathy challenges readers to focus on people and principles. Then good success will surely follow.
200 pages, Hardcover
First published June 1, 2002
56 people are currently reading
1254 people want to read
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Displaying 1 - 30 of 144 reviews
September 6, 2012
I added this to my reading list long before the Chick-fil-A gay marriage brouhaha, simply because the advertising geek in me has long been interested in the company's marketing genius. Those crazy cows! :) You have to give them that. I also deeply respect their commitment to remaining closed on Sundays, providing scholarships and other opportunities for young people, and providing good food in a clean and pleasant environment. Fast food restaurants everywhere have a LOT to learn from Chick-fil-A. It was interesting to read more about how the company got started and what has helped it stay successful.
All of that being said, I thought this book was poorly written and (if the number of typos I found is any indication) apparently edited by a 4th grader. I can't judge Truett Cathy for trying to do what he thinks is best. But he kind of goes on and on about it. I'm a Christian, too... but those last 50 pages or so were a struggle because it started to feel like the longest sermon ever. So I don't know if I'd go as far as calling this book inspirational, but it gave me some "food" for thought. ;)
All of that being said, I thought this book was poorly written and (if the number of typos I found is any indication) apparently edited by a 4th grader. I can't judge Truett Cathy for trying to do what he thinks is best. But he kind of goes on and on about it. I'm a Christian, too... but those last 50 pages or so were a struggle because it started to feel like the longest sermon ever. So I don't know if I'd go as far as calling this book inspirational, but it gave me some "food" for thought. ;)
October 11, 2023
I love how he cares about his family and his business.
May 10, 2020
I thoroughly enjoyed Mr. Cathy’s book. Part autobiography and part business mantra, the book is filled with experiences and philosophies that drive the Cathy family and their endeavors. The book was quick-moving, never too dull or slow. As a long-time admirer of Chick-fil-A and Truett Cathy, this is a book I would easily recommend to others.
January 15, 2015
An inspiring portrait of an influential and Godly man.
October 8, 2025
This was the longest 200-page book I’ve ever read, with a serious lack of direction at times (and a complete 180-degree turn at the end). I picked it up because I thought it would have more actionable takeaways that I could apply in my HR job - I was particularly interested in learning about Chick-Fil-A’s employee training program.
There WERE some good lessons shared in this book that ultimately can help transform a company’s culture (if needed):
-Focus on quality
-Stay true to the corporate purpose
-Focus on integrity & values
-Do small things to help others when you can
However, there was a huge emphasis on religion throughout the book. That’s great for the Cathy family, but it can’t be assumed that religious principles can or should be forced in a work environment… so I felt these parts of the book were not as relevant to my situation.
A few things about the book were off-putting to me. First of all, Truett’s brother helped him start his business, and I felt the discussion of his death was a bit… brief. Literally, Truett spent less than a page on it, and it felt incredibly impersonal for someone who had such a huge impact on his life. I also felt that Truett was very preachy and put himself on a pedestal numerous times throughout the book. It was much more autobiographical than I expected, based on the “Doing Business the Chick-Fil-A Way” tagline on the cover.
I did thoroughly enjoy the parts of the book in which Truett discussed how he set up his franchise model, and I suppose it was interesting to learn a little more about Truett Cathy’s life. However, I’m not exactly glad I read the book.
There WERE some good lessons shared in this book that ultimately can help transform a company’s culture (if needed):
-Focus on quality
-Stay true to the corporate purpose
-Focus on integrity & values
-Do small things to help others when you can
However, there was a huge emphasis on religion throughout the book. That’s great for the Cathy family, but it can’t be assumed that religious principles can or should be forced in a work environment… so I felt these parts of the book were not as relevant to my situation.
A few things about the book were off-putting to me. First of all, Truett’s brother helped him start his business, and I felt the discussion of his death was a bit… brief. Literally, Truett spent less than a page on it, and it felt incredibly impersonal for someone who had such a huge impact on his life. I also felt that Truett was very preachy and put himself on a pedestal numerous times throughout the book. It was much more autobiographical than I expected, based on the “Doing Business the Chick-Fil-A Way” tagline on the cover.
I did thoroughly enjoy the parts of the book in which Truett discussed how he set up his franchise model, and I suppose it was interesting to learn a little more about Truett Cathy’s life. However, I’m not exactly glad I read the book.
November 24, 2023
it’s really beautiful to see Truett Cathy’s heart for his company and how he got there. a testament to hard work and resilience, Cathy built the chicken empire on a solid foundation that took more than just luck. prayerful decisions marked every step of the company and I loved seeing why Chick-fil-A has chosen to do things different in certain areas and watching how they still
play out decades later. his heart for people has rubbed off on his team members and stood the test of time as CFA continues to be the best across the board. lots of love for Truett. very honored to be a part of the CFA team
play out decades later. his heart for people has rubbed off on his team members and stood the test of time as CFA continues to be the best across the board. lots of love for Truett. very honored to be a part of the CFA team
September 11, 2022
I really enjoyed Mr. Cathy’s book. This book does an incredible job of explaining the start-up of the company and drives home so many crucial points. It is easy to see why he and his family have been so successful in the restaurant industry. I loved how he thoroughly explained reasons why they operate their chain the way they do. Easy 5/5.
November 30, 2019
There is probably no organization I respect more than Chick fil-A. Truett Cathy, the founder of Chick fil-A, who died in 2014, writes that the lesson of his life is to take advantage of unexpected opportunities and that the history of Chick fil-A is a series of unexpected opportunities. When they responded to them, they often found themselves richly blessed. To take advantage of unexpected opportunities, you must leave yourself available. These opportunities almost always carry with them the chance to be a faithful steward and to influence others positively.
He tells his life story beginning with being born in Eatonton, Georgia in 1921. His nearly destitute parents left the rural life for better opportunities in Atlanta when Truett was three. His father sold insurance policies and collected premiums, but never made enough from that work to support his family. The Depression and his inability to support his family financially would affect him deeply. He was very hard on his family and seemed to take joy in lashing out at his wife with his tongue. Truett did not have a good relationship with his father, with neither of them ever telling the other that they loved them. As a result, his mother, a hard worker, took in boarders. Years later, Truett would use her concepts of marinating and cooking chicken when he developed the Chick-fil-A chicken sandwich.
Truett began selling Coca-Colas door to door when he was eight years old. He would later have a paper route, which he maintained until he went into the Army. It was with his paper route that he first realized the importance of taking care of the customer, something that helped him when he got into the restaurant business.
After World War II, Truett and his brother Ben opened a restaurant called the Dwarf Grill (later renamed the Dwarf House) in 1946. From the beginning, the brothers chose to close on Sundays so that they could attend church, where Truett would also teach thirteen-year-old boys in Sunday School, something he would do for many years. He writes that the key to their success was their commitment, indicating that when we’re fully committed strange and unusual things happen. Sadly, Ben and his other brother Horace, would die in a plane crash in 1949.
Truett would marry Jeannette, who had a positive impact on his and their three children’s spiritual lives.
A second Dwarf House would burn down. After that, Truett would come up with a secret recipe for his famous chicken sandwich, which was initially sold through other restaurants. Later, concerned about the consistent quality of the sandwiches, Truett would open his first Chick-fil-A restaurant, in a shopping mall in 1967. Their first standalone restaurant opened in 1986 and opened licensed restaurants on college campuses, business, hospitals, etc. in 1992. Chick-fil-A is now one of the largest privately-owned restaurant chains in the country.
He discusses the “loyalty effect” that has been created through a unique relationship with the Chick-fil-A operators. Chick-fil-A’s Corporate Purpose is:
To glorify God by being a faithful steward of all that is entrusted to us.
To have a positive influence on all who come in contact with Chick-fil-A.
It was interesting to read about the successful 1995 billboard advertising campaign that introduced the Eat Mor Chikin Cows, that are now so associated with the organization.
Below are some of the philosophies or principles that make Chick-fil-A such a successful and respected organization:
• One of the most important principles Chick-fil-A lives by is that the family of the operators must come first.
• Loyalty begins with trust. Truett’s policy has always been to select trustworthy people, and then trust them.
• Success in any relationship or endeavor begins with trust. It’s amazing how much you can accomplish when you trust the people around you and they trust you.
• The most important job an operator has is selecting their people.
• When we hire, we always look for people who work well with others. Work habits and history are important.
• Most people feel that this is more than just a job. They feel either a divine call or the satisfaction of a desire to make a difference in the world. They feel a sense of significance.
• A positive attitude is important.
• Everyone from the operator to the newest hire must be willing to do any job in the restaurant: prepare food, wash dishes, mop floors, clean restrooms.
• Customers don’t want surprises. We give them what they expect when they come in – consistent quality.
• It is when we stop doing our best work that our enthusiasm for the job wanes. We must motivate ourselves to do our very best and by our example lead others to do their very best.
• To continue making a positive impact on the people around us, we must avoid complacency is all aspects of our lives.
Throughout the book, Truett shares many interesting stories. He is passionate about his work with foster children and the WinShape Centre. Sprinkled throughout the book are testimonies from several Chick-fil-A operators (store owners) about the principles of the organization affect the day to day operation of their restaurants.
He tells his life story beginning with being born in Eatonton, Georgia in 1921. His nearly destitute parents left the rural life for better opportunities in Atlanta when Truett was three. His father sold insurance policies and collected premiums, but never made enough from that work to support his family. The Depression and his inability to support his family financially would affect him deeply. He was very hard on his family and seemed to take joy in lashing out at his wife with his tongue. Truett did not have a good relationship with his father, with neither of them ever telling the other that they loved them. As a result, his mother, a hard worker, took in boarders. Years later, Truett would use her concepts of marinating and cooking chicken when he developed the Chick-fil-A chicken sandwich.
Truett began selling Coca-Colas door to door when he was eight years old. He would later have a paper route, which he maintained until he went into the Army. It was with his paper route that he first realized the importance of taking care of the customer, something that helped him when he got into the restaurant business.
After World War II, Truett and his brother Ben opened a restaurant called the Dwarf Grill (later renamed the Dwarf House) in 1946. From the beginning, the brothers chose to close on Sundays so that they could attend church, where Truett would also teach thirteen-year-old boys in Sunday School, something he would do for many years. He writes that the key to their success was their commitment, indicating that when we’re fully committed strange and unusual things happen. Sadly, Ben and his other brother Horace, would die in a plane crash in 1949.
Truett would marry Jeannette, who had a positive impact on his and their three children’s spiritual lives.
A second Dwarf House would burn down. After that, Truett would come up with a secret recipe for his famous chicken sandwich, which was initially sold through other restaurants. Later, concerned about the consistent quality of the sandwiches, Truett would open his first Chick-fil-A restaurant, in a shopping mall in 1967. Their first standalone restaurant opened in 1986 and opened licensed restaurants on college campuses, business, hospitals, etc. in 1992. Chick-fil-A is now one of the largest privately-owned restaurant chains in the country.
He discusses the “loyalty effect” that has been created through a unique relationship with the Chick-fil-A operators. Chick-fil-A’s Corporate Purpose is:
To glorify God by being a faithful steward of all that is entrusted to us.
To have a positive influence on all who come in contact with Chick-fil-A.
It was interesting to read about the successful 1995 billboard advertising campaign that introduced the Eat Mor Chikin Cows, that are now so associated with the organization.
Below are some of the philosophies or principles that make Chick-fil-A such a successful and respected organization:
• One of the most important principles Chick-fil-A lives by is that the family of the operators must come first.
• Loyalty begins with trust. Truett’s policy has always been to select trustworthy people, and then trust them.
• Success in any relationship or endeavor begins with trust. It’s amazing how much you can accomplish when you trust the people around you and they trust you.
• The most important job an operator has is selecting their people.
• When we hire, we always look for people who work well with others. Work habits and history are important.
• Most people feel that this is more than just a job. They feel either a divine call or the satisfaction of a desire to make a difference in the world. They feel a sense of significance.
• A positive attitude is important.
• Everyone from the operator to the newest hire must be willing to do any job in the restaurant: prepare food, wash dishes, mop floors, clean restrooms.
• Customers don’t want surprises. We give them what they expect when they come in – consistent quality.
• It is when we stop doing our best work that our enthusiasm for the job wanes. We must motivate ourselves to do our very best and by our example lead others to do their very best.
• To continue making a positive impact on the people around us, we must avoid complacency is all aspects of our lives.
Throughout the book, Truett shares many interesting stories. He is passionate about his work with foster children and the WinShape Centre. Sprinkled throughout the book are testimonies from several Chick-fil-A operators (store owners) about the principles of the organization affect the day to day operation of their restaurants.
June 16, 2020
Very inspiring book! He stood up for what is right, not what was easy. I can appreciate that
June 17, 2021
Company man
February 20, 2024
As someone who admires the Chick-fil-A business model and restaurant service in general, this was a great read to learn about Truett Cathy’s story and how he built a company grounded in faith and care. It’s an informative and inspiring book for those curious about what makes Chick-fil-A special and for what made Truett an amazing role model.
April 29, 2023
A really enjoyable story about his life and ministry.
June 29, 2019
My two wishes are that I had read this book sooner and that it was more recently published.
July 20, 2024
Love this story! Great biography!
July 9, 2021
A very quick light read. I was a little disappointed that it dealt more with the idea of inspiring people and less with how they keep that inspiration going day to day. There were also chapters that did not deal with Chic-fil-A at all but focused on Truett's philanthropy. Although it was nice to read not sure I walked away feeling truly inspired.
April 4, 2015
"Lives can be changed if we say the right thing at the right time with the right spirit." ~ S. Truett Cathy, Eat Mor Chikin, Inspire More People
This book writes like an autobiography. S. (Which is an abbreviation for his first name Samuel) Truett shares how he started with his first restaurant to building a multi-billion dollar business.
He also speaks to his philanthropic work with children in foster homes and his work as a Sunday school teacher.
Good counsel can be found in this book for anyone who is in business or is going into business.
This book writes like an autobiography. S. (Which is an abbreviation for his first name Samuel) Truett shares how he started with his first restaurant to building a multi-billion dollar business.
He also speaks to his philanthropic work with children in foster homes and his work as a Sunday school teacher.
Good counsel can be found in this book for anyone who is in business or is going into business.
December 8, 2019
I admire Mr. Cathy for being a good guy and building an ethical company (say what you will about the gay marriage controversy, overall Chick-fil-A has set an excellent example for how to run a business and treat employees well), but this book was not worth the time. He spent way too much time bragging about being a good Christian and the rest was kind of boring.
December 12, 2024
A fun and quick read. Gives a good view into Truett Cathy’s brain. However, most of the book follows this pattern “Here is my lifestyle, Chick-Fil-A is successful, which means what I do is correct” This mentality means that a lot of nuance is lost in the book and it lacks depth.
February 7, 2015
Quick read. Very interesting story. Couple quotes I like: "A business neither fails nor succeeds, it's people [that fail or succeeds]" and also, "Take advantage of unexpected opportunities. "
May 26, 2018
This book makes me want to work at chik-Fil-A
May 13, 2017
S. Truett Cathy was the founder of Chick-fil-A. In this book he tells his own story, with a primary emphasis on the founding and growth of the now famous fast-food chain. It is a quintessentially American tale, as Cathy comes from humble beginnings in rural Georgia, works hard at a number of jobs, discovers an entrepreneurial instinct in himself and eventually finds success, all the while sticking true to his values. Rags to riches. The American Dream.
In the midst of the personal and business stories, Cathy shares about his faith in God and describes how that sustained he and his family (and business colleagues) during some of the leaner times. He is unapologetic about his Christian beliefs and how those have influenced both his business and personal decisions.
True confessions: I've never eaten at a Chick-fil-A, but I read a number of business books and I am a Christian. I am predisposed to appreciate Cathy for both his business success and his willingness to uphold his religious beliefs (e.g. keeping stores closed on Sundays). Unfortunately, I found some of his God-talk a bit unsettling. Cathy's philanthropic instincts are strong and he and the company have done a number of wonderful things, especially for foster children, driven by what he feels are Biblical mandates. However, Cathy writes as if he has rarely - if ever - had a moment of doubt or hesitation. His conviction that he is right extends not only to his faith in God, but also to how that faith dictates that he act in the larger world. There is little humility, especially in the latter stages of the book.
Perhaps this is just a symptom of the journey I have taken in my own faith, but I can't imagine being so sure of every action that I would be as presumptive as Cathy seems to have been with some of his choices. I couldn't help feeling that the late Mr. Cathy must have had some significant personal blindspots. There are times when his confidence in his rightness lead him to actions that I felt were not just wrong-headed but downright cruel. In the end, this significantly hampered my enjoyment of this book.
Nonetheless, the story of Chick-fil-A is impressive and there are some interesting twists and turns along the way. If you're a big fan of the chain, you might enjoy this. If you're not already interested in Chick-fil-A, I'd probably stay away.
In the midst of the personal and business stories, Cathy shares about his faith in God and describes how that sustained he and his family (and business colleagues) during some of the leaner times. He is unapologetic about his Christian beliefs and how those have influenced both his business and personal decisions.
True confessions: I've never eaten at a Chick-fil-A, but I read a number of business books and I am a Christian. I am predisposed to appreciate Cathy for both his business success and his willingness to uphold his religious beliefs (e.g. keeping stores closed on Sundays). Unfortunately, I found some of his God-talk a bit unsettling. Cathy's philanthropic instincts are strong and he and the company have done a number of wonderful things, especially for foster children, driven by what he feels are Biblical mandates. However, Cathy writes as if he has rarely - if ever - had a moment of doubt or hesitation. His conviction that he is right extends not only to his faith in God, but also to how that faith dictates that he act in the larger world. There is little humility, especially in the latter stages of the book.
Perhaps this is just a symptom of the journey I have taken in my own faith, but I can't imagine being so sure of every action that I would be as presumptive as Cathy seems to have been with some of his choices. I couldn't help feeling that the late Mr. Cathy must have had some significant personal blindspots. There are times when his confidence in his rightness lead him to actions that I felt were not just wrong-headed but downright cruel. In the end, this significantly hampered my enjoyment of this book.
Nonetheless, the story of Chick-fil-A is impressive and there are some interesting twists and turns along the way. If you're a big fan of the chain, you might enjoy this. If you're not already interested in Chick-fil-A, I'd probably stay away.
May 23, 2023
Eat Mor Chikin: Inspire More People
The book begins with a chapter on life lessons. “[T]o take advantage of unexpected opportunities, we must leave ourselves available” (p. 4). Cathy continues to discuss committing to a purpose, small moments of making memories, making smiles, and the power action has on influence within this first chapter- all strategies he uses to run a successful business environment. As we walk through Cathy’s life, we see much of how this attitude of quality over quantity and perseverance have developed and instilled a sense of purpose in him. Priorities and commitment speaks on the balance in which Cathy still holds dear, even when it seems commitment to the business would begin to overrun his personal life.
As a read of his personal story, I think the book flows in a much more personal way, much like a grandfather instilling all of life’s lessons. Personally, that made parts of Cathy’s story much more relatable and applicable to our journey in leadership. His insight in investing in people (p.50) is a motto which I can feel in our own Chick-fil-a environment and value much in my experience here. His anecdotes of experiences, conversations, and lessons really bring home the perspective Cathy has, as well as the priorities within his business life.
Overall, this book gives us a look at the foundation, trials, and building of Chick-fil-a, along with the sort of progression in what we know as the “chick-fil-a spirit.” A read in which is as much the story of development of the Chic-fil-a brand as it is the life lessons Cathy wished to instill in all of his foster children and the world around him.
The book begins with a chapter on life lessons. “[T]o take advantage of unexpected opportunities, we must leave ourselves available” (p. 4). Cathy continues to discuss committing to a purpose, small moments of making memories, making smiles, and the power action has on influence within this first chapter- all strategies he uses to run a successful business environment. As we walk through Cathy’s life, we see much of how this attitude of quality over quantity and perseverance have developed and instilled a sense of purpose in him. Priorities and commitment speaks on the balance in which Cathy still holds dear, even when it seems commitment to the business would begin to overrun his personal life.
As a read of his personal story, I think the book flows in a much more personal way, much like a grandfather instilling all of life’s lessons. Personally, that made parts of Cathy’s story much more relatable and applicable to our journey in leadership. His insight in investing in people (p.50) is a motto which I can feel in our own Chick-fil-a environment and value much in my experience here. His anecdotes of experiences, conversations, and lessons really bring home the perspective Cathy has, as well as the priorities within his business life.
Overall, this book gives us a look at the foundation, trials, and building of Chick-fil-a, along with the sort of progression in what we know as the “chick-fil-a spirit.” A read in which is as much the story of development of the Chic-fil-a brand as it is the life lessons Cathy wished to instill in all of his foster children and the world around him.
March 13, 2019
Someone loaned this book to me over a year ago & has sat on my shelf. I finished it tonight after reading some each evening the past week. I’ve given the book 5 stars not because it is a literary masterpiece. But because it has some wonderful life lessons in it.
Hard work, loyalty to people, the ability to respond to opportunities, a devotion God all add up to success for for Truett Cathy. He was named for a famous evangelist & he is an evangelist in his own right. A preacher that trumpets doing things the right way, responsibility, & the value of your name.
I thought I was going to get the standard business plan with lots of numbers & projections for future growth. What I got was a moving & powerful philosophy of one man’s life. In spite of countless hours building a business Mr. Cathy also built a home. From hard beginnings, he has created a food empire & still manages to please his God.
One of the best chapters for me was the introduction of Winshape Kids & the relationship of the Cathy family & Berry College. Some people talk about thing, while others get things done. Hundreds of students & children helped after a commitment to help. It was inspiring.
Without bragging, Mr. Cathy, details how he has helped or tried to help countless young people. I would recommend this easy read. Even though I worked for CFA, there was much here that I didn’t know.
Hard work, loyalty to people, the ability to respond to opportunities, a devotion God all add up to success for for Truett Cathy. He was named for a famous evangelist & he is an evangelist in his own right. A preacher that trumpets doing things the right way, responsibility, & the value of your name.
I thought I was going to get the standard business plan with lots of numbers & projections for future growth. What I got was a moving & powerful philosophy of one man’s life. In spite of countless hours building a business Mr. Cathy also built a home. From hard beginnings, he has created a food empire & still manages to please his God.
One of the best chapters for me was the introduction of Winshape Kids & the relationship of the Cathy family & Berry College. Some people talk about thing, while others get things done. Hundreds of students & children helped after a commitment to help. It was inspiring.
Without bragging, Mr. Cathy, details how he has helped or tried to help countless young people. I would recommend this easy read. Even though I worked for CFA, there was much here that I didn’t know.
December 25, 2020
This wasn’t a bad book but it was not what I had expected from the description and the forward about brand loyalty. I expected a great deal more on the busines strategy and the lessons he learned along the way and instead it was a series of preachy sermons on Christian charity and hard work with prayerful thought going through business. The book is much more about the man Truett Cathy than the business chik fil a. I found it very interesting all the ventures he was in and the charitable work he has accomplished. The book moves quickly although there does seem to be a lot of repetitiveness with all the young men he has modeled through the bible study classes he teaches to 13 year old boys. There are some operator stories sprinkled through out to give another perspective and they are a nice addition to has narrative. Overall it was enjoyable but if you are looking for a more authoritative business read this is not the book for you.
August 13, 2017
Let me start by saying that I have never been to Chik-fil-a. Never. It's not that I wouldn't try it. It is just that I have never chosen it when given options. Needless to say I appreciate the Christian background of this restaurant. I appreciate it that it is closed on Sundays. I wish others would follow suit.
I couldn't help but feel throughout this book that Mr. Cathy was just patting himself on the back for all that he has accomplished. Don't get me wrong this man is amazing in what he has done but this book just felt a bit non-humble to me. When his two brothers are killed he spent a paragraph or two on the incident. I would have spent an entire chapter or something. It just felt cold.
I appreciate the work he has done for foster children. He has definitely changed lives.
Maybe someday I will actually go to a Chik-fil-a.
I couldn't help but feel throughout this book that Mr. Cathy was just patting himself on the back for all that he has accomplished. Don't get me wrong this man is amazing in what he has done but this book just felt a bit non-humble to me. When his two brothers are killed he spent a paragraph or two on the incident. I would have spent an entire chapter or something. It just felt cold.
I appreciate the work he has done for foster children. He has definitely changed lives.
Maybe someday I will actually go to a Chik-fil-a.
July 9, 2021
This was a fabulous autobiography. I loved reading his life story.
His family struggled growing up in the depression era and he learned to be a hard worker. Truett and his brother started in the restaurant business pretty early into their adulthood. His brother was tragically killed in an airplane accident, but Truett continued on as an amazing businessman, wonderful Christian man, loving husband and father, generous giver and philanthropist, Sunday School teacher of teen boys, and a man with a compassionate heart for underprivileged children.
Even through adversity (two of his restaurants had fires), Truett carried on and never gave up. His success is attributed to God, but he also had great business sense. All of his restaurant endeavors have been closed on Sundays (the Sabbath).
His family struggled growing up in the depression era and he learned to be a hard worker. Truett and his brother started in the restaurant business pretty early into their adulthood. His brother was tragically killed in an airplane accident, but Truett continued on as an amazing businessman, wonderful Christian man, loving husband and father, generous giver and philanthropist, Sunday School teacher of teen boys, and a man with a compassionate heart for underprivileged children.
Even through adversity (two of his restaurants had fires), Truett carried on and never gave up. His success is attributed to God, but he also had great business sense. All of his restaurant endeavors have been closed on Sundays (the Sabbath).
October 18, 2021
Had to read this book for a leadership class.
This book was written very simply like it was written for a 4th grader.
Overall I'm impressed with Cathy's principles and all the hard work invested into building his business. I loved his efforts to reach out to troubled teenagers to try to mentor them.
Some of the key points in the book and in the leadership class that I took was his emphasis on customer service which costs little and provides great rewards. Another principle seems to be community service... Which all businesses should do.
Personally I like the "trust your employees" concept. Hire somebody trustworthy then trust them to do the job. I take this to mean not micromanaging them.
I appreciate how much his faith influenced his life and how he conducted his business. However I do not agree with some of his or his family's anti LGBTQ opinions.
This book was written very simply like it was written for a 4th grader.
Overall I'm impressed with Cathy's principles and all the hard work invested into building his business. I loved his efforts to reach out to troubled teenagers to try to mentor them.
Some of the key points in the book and in the leadership class that I took was his emphasis on customer service which costs little and provides great rewards. Another principle seems to be community service... Which all businesses should do.
Personally I like the "trust your employees" concept. Hire somebody trustworthy then trust them to do the job. I take this to mean not micromanaging them.
I appreciate how much his faith influenced his life and how he conducted his business. However I do not agree with some of his or his family's anti LGBTQ opinions.
April 17, 2025
What I Liked & Key Takeaways:
Lots to be learned from this great man! It was refreshing to read an autobiography that virtually had no hint of pride within it. Truett attributed all of his success to God and never stopped looking for ways to help people out of that gratitude and love he himself experienced.
With diligence, hard work, and care for others over yourself, wonderful things can happen.
What Could Be Better?
The writing is obviously not top quality. But still easy to read. I would have loved more details!
Quotes Worthy of Quoting:
Several but just forgot to take note of them.
Would I Recommend & Would I Reread?
I may read this again someday as a refresher on the man that started such a wonderful company. One that I’m proud to say I’m a part of now! But not a frequent reread. I would recommend for anyone who would like to know more about his story.
Lots to be learned from this great man! It was refreshing to read an autobiography that virtually had no hint of pride within it. Truett attributed all of his success to God and never stopped looking for ways to help people out of that gratitude and love he himself experienced.
With diligence, hard work, and care for others over yourself, wonderful things can happen.
What Could Be Better?
The writing is obviously not top quality. But still easy to read. I would have loved more details!
Quotes Worthy of Quoting:
Several but just forgot to take note of them.
Would I Recommend & Would I Reread?
I may read this again someday as a refresher on the man that started such a wonderful company. One that I’m proud to say I’m a part of now! But not a frequent reread. I would recommend for anyone who would like to know more about his story.
May 28, 2019
This book Eat Mor Chikin: Inspire More People is such a good book if you enjoy two things, History and Business. This book is very inspirational for anyone who is aspiring to start a business or even just simply finds business intriguing. Truett Cathy the founder of Chick Fil A shares all of the good the bad and the ugly of running and starting the business. He shares everything down to simple events where he brightened customers days. Overall this book will not let you down no matter who you are. If you want to see what it's like to start up a business because you feel that one day you could see yourself doing. Or if you already are running a business and you want to see how Truett Cathy really got business moving this is the book for you!
October 15, 2020
S Truett Cathy surely was & still is an inspiration. I would recommend this book to anyone.
Great for business principles of course, but these principles can be applied to each of our lives. We ourselves are also a brand and it's important we do the best we can to be consistent and to protect our own integrity and character in life as well.
Reading this book has reminded me to think about my core beliefs/values and how to make sure they spill through to everyone around me. Even when people don't necessarily have the same beliefs, I think most people can appreciate a person who is clear on what they stand for, and are consistent.
This book talks about the importance of being service oriented, focused on building relationships and standing on your core beliefs and values.
Great for business principles of course, but these principles can be applied to each of our lives. We ourselves are also a brand and it's important we do the best we can to be consistent and to protect our own integrity and character in life as well.
Reading this book has reminded me to think about my core beliefs/values and how to make sure they spill through to everyone around me. Even when people don't necessarily have the same beliefs, I think most people can appreciate a person who is clear on what they stand for, and are consistent.
This book talks about the importance of being service oriented, focused on building relationships and standing on your core beliefs and values.
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