Creative Strategy in Advertising

by Bonnie L. Drewniany, A. Jerome Jewler

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Genres: Nonfiction, Design, Business

332 pages, Paperback

First published January 1, 1985

Reviews

[Sharifah Nurhazwani · Rating 4 out of 5]

i want know more about it

[skylar lokota · Rating 4 out of 5]

Utilized in the classroom very well!

[Cecily Robertson · Rating 4 out of 5]

This is quite possibly the best textbook I've ever read. I read it in its entirety, and I think all but a couple of chapters were truly engaging. This book is a unique and fun approach to talking about strategy in Advertising. All the case studies were fascinating, and I loved the "brief cases" at the end of the chapters.