Product pages are to eCommerce websites what salesmen are to a retail store. If your sales guys are not convincing enough, you will end up losing money.
A visitor landing on your product page is the highest level of interest you could gather for your online store. You really don’t want to screw up things at this stage and lose out on the sale. From your product image to the product description, to the ‘add-to-cart’ button; all elements play an equally important role in determining whether the visitor will convert or not.
In this eBook, we give you examples of 3 eCommerce companies that increased conversions on their product pages by optimizing different elements based on A/B test results.