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Pragmatic Marketer Fall 2015: Inside the Buyer's Mind: The product management and marketing authority
I COME FROM A LONG LINE OF GAME PLAYERS—card games, board games, word games, it doesn’t matter. We play them all. When I was growing up, the neighborhood kids would
often come over and join our family game nights.
There was one rule that held true throughout my entire childhood: You do not want to get matched up against Brian and Jay in Taboo (or any game where one team member gives clues for the other to guess). They had been best friends for so long, knew each other so well, that one word and a slight voice inclination could have them guessing anything from “flat” to “concubine.” They communicated so
much, so succinctly, that they were simply unbeatable.
Imagine if you knew your buyers that well. Knew their cares and worries, their inside jokes and their own secret language. How different—how much more effective—would your marketing be? Ultimately, how much more profitable would your products be?
There’s no question that your level of understanding of your buyers directly relates to the success of your sales and marketing programs. In this issue of Pragmatic Marketer we provide a whole set of articles designed to help you improve that understanding through tools and techniques like personas, win-loss calls, advisory boards and so much more.
So grab a cup of coffee and get ready to delve into the minds of your buyers. And if you’ve got something on your mind, shoot us an email at editor@pragmaticmarketing.com. We’re always eager to hear from our readers.
often come over and join our family game nights.
There was one rule that held true throughout my entire childhood: You do not want to get matched up against Brian and Jay in Taboo (or any game where one team member gives clues for the other to guess). They had been best friends for so long, knew each other so well, that one word and a slight voice inclination could have them guessing anything from “flat” to “concubine.” They communicated so
much, so succinctly, that they were simply unbeatable.
Imagine if you knew your buyers that well. Knew their cares and worries, their inside jokes and their own secret language. How different—how much more effective—would your marketing be? Ultimately, how much more profitable would your products be?
There’s no question that your level of understanding of your buyers directly relates to the success of your sales and marketing programs. In this issue of Pragmatic Marketer we provide a whole set of articles designed to help you improve that understanding through tools and techniques like personas, win-loss calls, advisory boards and so much more.
So grab a cup of coffee and get ready to delve into the minds of your buyers. And if you’ve got something on your mind, shoot us an email at editor@pragmaticmarketing.com. We’re always eager to hear from our readers.
83 pages, Kindle Edition
Published November 16, 2015
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