“In future the company with the best software will win and the best software is that which provides the best experience.”
This book is for organisations starting their UX journey. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness, and satisfaction.
There is practical guidance for building a business case and identifying the key investments required in people and process that will bring about the change needed to deliver success. Implementing UX is brought to life through the UX Lifecycle, a methodology framework that was born out of real life successes. At the heart of the UX process is the most important stakeholder - the user!
Clive and Jeremy have helped businesses from start-ups to enterprises derive value from UX. While running their own UX consultancy they created and applied the UX Lifecycle. Since then they have both continued to grow their knowledge through implementing UX solutions and learning from others. This book will answer the questions that they have been asked time and again by businesses seeking to embrace and leverage UX.
It was a useful book especially for people who are new to the UX world. To me, since I am a UX practitioner, it was just learning how to communicate the value of UX rather than learning new knowledge about UX.
Very concise and to the point, this is the book one needs to read to understand the overall spam of UX. I liked especially the short "take away encadré" that are across the book.
Its a good read however the some of the tops could have had a little deeper insights, I still recommend this to any UX Designer who wants to grasp basic UX skills and ideas