The Business of Baking: The book that inspires, motivates and educates bakers and decorators to achieve sweet business success.

by Michelle Z. Green

Have Your Cake and Sell It Too! Yes, you can make a living out of owning a cake business - but it takes more than quality ingredients, amazing piping skills and having a whole lot of friends who order from you. Written by the leading authority on running a successful cake business, The Business of Baking gives you the knowledge, motivation and inspiration to help you start and grow a business from your sweet art. Many of us started in this industry because in a moment of enthusiasm or guilt, we agreed to make a cake for someone we love. Once we cleaned up the kitchen (twice), cursed at the plastic bags which supposedly are easy to use as piping bags, and swore we would never, EVER do this again...we did it again, became addicted to it, and found ourselves in business. Along the way, we learned how to bake, fill and ice a cake but we never learned the business skills we need to get our dreams off the ground. In this book you

436 pages, Paperback

Published May 17, 2016

Reviews

[Susie Dodge · Rating 5 out of 5]

A funny, inspiring story of running a cake business but applicable to any small business owner and anyone who ever dreamed of owning their own business. Many useful tips in this well-organized how-to book, as well as many funny stories.

[Dina · Rating 3 out of 5]

Useful

On the positive side, a lot of good advice regarding owning and running a cake business.
The downside? Personal anecdotes take up most of the book: too much chatter and personal stories, it feels more of an autobiography than a book about running a business … at first it was interesting, but then found myself going through quickly and skipping a lot of pages just to get to the important points..
And as others pointed out, the fact that there’s a lot of typos and that they didn’t bother changing ‘blog’ and ‘post’ to ‘chapter’ makes it seem like someone just printed the posts from the online blog and put them together into a book - it gives it an overall feeling of unprofessionalism…
Too bad, because there’s definitely a lot of sound advice in there…

[Kai · Rating 5 out of 5]

Very helpful.
Michelle gave us an inside look in running a baking business. Unlike others books or articles that will only give you vague business explanations, she made an attempt to reach out and humanize the business process from deciding to take your hobby into a business, taking orders, handling customers, explain pricing, how to market without feeling guilty and so much more.
The book is a collection of articles she has on her blog.
You can definitely read it for free, but if you want access offline , like me, I highly recommend to get this book.

[tiffany maria hunte · Rating 5 out of 5]

Awesome

I would recommend this booked to any person who owns a cake business and is having doubts about if they should continue or not...it helped me alot