Generation Creation: Creativity in the age of everything.

by Bill Green, Angela Natividad, Darryl Ohrt

Bill Green, Angela Natividad and Darryl Ohrt share their ad industry experience-and some personal stuff, too-to help you find your creative way. Whether you're working with creatives, supervising them (if that's possible), or just need some magic beans for yourself, this is the book you'll want to read first. Generation Creation explores the definition of creativity, how it is fostered, fed and destroyed (if you're a dark force type), and how it is (sometimes, very rarely) transformed into exploding unicorn rainbows. This very candid conversation bares the souls, failures and successes of three pros who've devoted their careers to the business of creativity-which sometimes, if not often, needs a little push.

330 pages, Paperback

Published June 10, 2016

About the author

Librarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.

Reviews

[Spencer Bing · Rating 5 out of 5]

Informative and inspirational, this book dives into the 50+ years of collective advertising experience of the authors and highlights some of the positives and negatives. Some of the storytelling is quite (unexpectedly) funny. Great read

[Angela Natividad · Rating 5 out of 5]

This is the book I wrote with Bill and Darryl, which I've read a thousand times (at least it feels that way). We think we made a good thing that younger versions of ourselves would have liked to read. Hopefully other people think so, too.

[Magdalene Lim · Rating 2 out of 5]

You could buy two cocktails and sit behind a couple of agency people, eavesdropping on them discussing what they do at work and how they do it. Or you could buy and read this book.