Data Mining deals with discovering hidden data and unexpected patterns and rules in large databases. It can bring significant gains to organizations, for example, through better-targeted marketing and enhanced internal performance. This is the first book to offer a comprehensive introduction to data mining. Its aim is to provide essential insights and guidelines to help you make the right decisions when setting up a data mining environment. It offers clear answers to questions such What is Data mining? Which techniques are suitable for my data? How do I set up a data mining environment? How do I justify the costs? The whole data mining process, including data selection, cleaning, coding, different pattern recognition techniques and reporting is illustrated by means of an extensive case study and numerous examples.
This is one of the most concise and informative book on data mining . Though I would recommend that you know the basic of data mining in depth to understand the book much better. This book is more about the theory and the algorithms used in data mining.
Data mining is an area which might become the hot area to work in, as it has quite extensive applications in financial as well as in research studies. There are many researches being done in this area to mine intelligence from data.