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368 pages, Hardcover
First published May 30, 2017
And what keeps us twitching at our screens, more even than the satisfaction of any practical need, is the continuously renewed opportunity to bathe in the primal rush of communion.
Whether consciously or otherwise, interaction designers have learned to stimulate and leverage this desire: they know full well that every time someone texts you, "likes" your photo or answers your email, it changes you materially, rewiring neuro- transmitter pathways, lighting up the reward circuits of your brain, and enhancing the odds that you'll trigger the whole cycle over again when the dopamine surge subsides in a few seconds. This clever hack exploits our most primal needs for affirmation, generally from the most venal of motivations. But it can also sensitize us to the truth of our own radical incompleteness, if we let it, teaching us that we are only ever ourselves in connection with others. And as we have never been anything but open and multiple and woven of alterity - from the DNA in our cells, to the microbes in our guts, to the self-replicating modules of language and learned ideology that constitute our very selves - in the end maybe the network we've wrought is only a clunky way of literalizing the connections that were always already there and waiting to be discovered.
For a slim shard of the world’s favored, a bleak prosperity prevails. Life goes on for them pretty much the way it does now: peppered by increasingly catastrophic weather events, unpredictable outbreaks of savage violence, and a nagging, inchoate sense of loss, but otherwise very much business as usual. Unprecedentedly healthy, sparklingly bright, and diverse along every conceivable axis, the elite . . . grind away ironically at jobs they know full well to be bullshit, in a gigantic, complicated ouroboros of pointlessness dedicated primarily to the manipulation of symbols. Their days are largely given over to the pleasures of friendship, conviviality and hard work; they arrange their brunches, vacations, hookups, gigs and pregnancies via app, and get around all but effortlessly, still delighted that the new autonomous Ubers relieve them even of the hassle of interacting with a driver. Almost everything is optimized for their comfort and convenience, based on data collection so detailed and comprehensive that most of the choices everyday life might otherwise present them with are anticipated and preempted. Virtually nobody complains—the credit plans, menu choices and travel upgrade options that are preselected for them always strike a perfect balance between affordability and the satisfaction of a desire they did not know they possessed until it was fulfilled.