Bob Selden's book 'Don't' attempts to 'unlock the do in don't'. Using examples from everyday life; parent to child communication, work scenes, disputes with ticket sellers (you'll laugh at this one), he gently highlights a paradox: when we issue negative instruction, 'Don't', it is perceived as an invitation to 'Do'. Further, that different languages use different perspectives, nuances, that can often create, or if understood properly, unlock, problems of miscommunication.
Seemingly insurmountable problems are reduced to the changing of a single word, under Bob's masterful analysis. It turns out that a word changed, can illicit a different tone, different message, and altogether more successful outcome. Something we all want in our lives. Imagine the possibility for relations between partners, parents, managers & friends. Awareness is so important, as once you have grasped the concept, you find yourself walking on egg shells as you spot the problem everywhere. We have become so entrenched in the 'Don't' side of the equation. When what works is the 'Do' side.
Bob Selden explains a simple yet poignant issue, that blossoms into a life changing approach to how we communicate with, and are perceived by, the world around us. I am a convert. I believe that my own quest, to remove negative words from my speech, will help me to make a positive impact upon the world. When the sign states, Don't walk on the grass, I will be sticking to the path, that leads to a trouble-free future.
Don't is not an unpleasant read, it is a totally enjoyable one! Far more than a manual for the Sales or Business man, it is an agenda for life. Bob's effortless gentle persuasion has a curious way of winning you over, with examples, exercises and scientific fact. He does succeed in making a difference to the way we understand language and communication. This is a unique and new perspective on a much examined and written about phenomena.
I say 'Don't', read it. Or, should I say, do read 'Don't'.
R J Salisbury
author
info@robertsalisbury.com