How I Discovered the Secret For How to Get Clients That Kick-AssIt all started with a single email... an email from a soon-to-be client who eventually became a mentor of sorts.From that single email, a business relationship was created worth in excess of $120,000 to my bottom line.But the money wasn’t the most valuable thing I received in the deal. The real treasure was that I walked away with a real understanding of the secret to get clients that kick-ass.At first, you might think it was a just a marketing gimmick or something. I soon found out it wasn’t. The evidence became too great and the results too large to ignore.What I discovered over the years, is that this secret to get clients is actually like a long forgotten “language” reserved for those who have what it takes to be successful.When you put this secret to work in your business, the clients who “speak this language” will perk up their ears, take notice… and come to you.These are the clients you want to be working with. They are unlike the normal breed of client. They are easy to work with, they pay you very well and they carry a level of respect they show only to those who they recognize as “one of them.”With this single secret to under your belt, you CAN be one of them.All of this might sound like I’m talking about magic or voodoo or something. And at this point in our story, you might not believe me yet. So I'm just going to show you how this this book you'll fastest and most effective way to change the quality of client that shows up on your doorstep. If you’re annoyed with your clients, then here’s your medicine.How a simple shift in your attitude can provide a huge boost to your “client getting” power.The simple practice I started (you can too) and how it contributed to $17,000 of new business in less than 3 weeks.The one toxic and evil habit you must banish from your being if you hope to attract clients that kick-ass. This is a strong force that you must master or you will suffer.The big mistake you absolutely must avoid if you don’t want your clients constantly eating away at your fees. Sadly, most service providers get this 100% WRONG.What to do when prospective clients actually show up. If you want to take control of the process and be in the driver’s seat until the check is in your bank account, don’t miss PART 3 of the guide.What you should do if you ever get tripped up by a prospect and aren’t sure what to say.How to use the “flip” to stop a prospect who’s “interrogating” you with questions and put control of the situation back in your hands.How to avoid the effects of the “Messiah Syndrome,” which can be both painful and extremely expensive.Why most service providers are setup to FAIL from the start with their clients. If you don’t thoroughly understand this “Catch 22″ trap, you’ll deal with it forever.Why “asking for the business” is one of the dumbest things you could possibly do as a service provider.
This book leaves no rock unturned. It is in your face reality and makes everything very clear. I feel I have a new perspective for my upcoming sales job.
For those who have been following the way everyone does it and find it to be more enslaving than liberating, this book is for you. Mr. Leister reframes self-perception and self-worth in ways that empower rather than just diagnose. To reach your potential, you need to confront these issues. This book walks you gently through.
This book was not what I was expecting. Jason doesn't list out exactly the precise steps that you need to take in order to get clients. It's not like first you need a kick ass email template then mail it out to the first 50 on your list. His advice is spot on if you are open and ready for his message but it's not traditional. I have an MBA and have read countless business books. This book ties in age old principles with time honored techniques. Loved it.