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'MasterMinding Ad Copy That Really Sells Like Billy-O!': Four Bananas On An Upside Down Tree -NLP
Once upon a time there was AIDA, which was an undustry standard guideline for writing advertising copy. It stands ATTENTION, INTEREST, DESIRE and ACTION. However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy.
88 pages, Paperback
Published April 22, 2016
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