This book has to much clutter. I would prefer less examples, but more detail in explaining how the main formulas work.
I got bored at page 450, so I switched to "Marketing Analytics: Data-Driven Techniques with Microsoft Excel" and whenever I have a question, I look for it on google
Thank you, 2020!😈🔥 You made me change my visions and somehow this brought me the thought of leaving the comfort zone of my knowledge ( a poor zone I’d say!) and push myself to learn something new.
Now, this book is impressive ( the accurate explanations, the examples and the workbook, hoooooaaah!)and I admire the human that took his time to explain the wonders of this intricate programme.