Management in English Language Teaching

by Ronald V. White, Robert Hodge, Mervyn Martin

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

356 pages, Paperback

First published September 27, 1991

Reviews

[Carol · Rating 3 out of 5]

Not exactly what I was looking for but handy nonetheless. It's got everything you need to know if you're planning on running your own school. From how to hire staff, selection process, administrative task, how to develop your curriculum, your teachers, keep facilities, do your marketing, and even keep financial records. Quite handy I guess if you're diving in that area. I skipped part three which was about financial records, since this is something I'm not going into, but seemed a rather complete book for ELT management. At least, a good base to start with.