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Times Square Style: Graphics from the Great White Way

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Before there was Vegas, and long before there was "reality television," there was Times Square. For a century, it has stood as the blazing Crossroads of the World; the sometimes magical, sometimes tawdry, but always spectacular epicenter of American commercial culture.
Times Square Style is a visual compendium of the energy and dazzle and glamour that made the Great White Way the most famous -- and notorious -- place in America's most famous -- and notorious -- city. From Ziegfeld's Follies and George White's Scandals to titanic signs with screaming type -- Drink Pepsi! Smoke Camels! Good to the Last Drop! -- to burlesques with dancing girls in short, short skirts, this book brings to colorful life a trove of arcane, lost, and otherwise forgotten promotions, signs, flyers, programs, posters, records, napkins, advertisements, billboards, and other works of ephemera large and small.
Times Square Style is published on the centennial anniversary of this defining American place, with more than 200 color images and 25 vintage black-and-white prints.

144 pages, Paperback

First published August 12, 2004

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Profile Image for Rama Rao.
836 reviews144 followers
June 4, 2015
A compendium of the colorful posters and promotion displays of Time Square

This is book is full of colorful posters, promotions, advertisements and billboards that appeared in and around the New York’s famed Times Square right from the Golden age of Broadway. There is energy, glamor and allure in its signs. The burlesques and Ziegfeld follies always had an element of eroticism in its depiction, but then again this is Time Square, ground zero for the promotion of the products of entertainment industry since its beginning. In 1915, D. W. Griffith opened his epic “Birth of a Nation” in Times Square and its success encouraged others to use this spot. The highlights of the book includes; front of Times Square subway station in 1904; the 1937 picture of New Year’s eve celebration; advertisement poster for the Broadway show, “Ghetto” in 1899; still photographs of the 1933 film “42nd Street” filmed at Times Square; song sheets and theatrical posters of “Ziegfeld Follies;” the front pages of Theater Magazine (1931); the front of Elting Burlesque Theater (1931); the 1936 movie poster of “The Great Ziegfeld” and the 1937 movie poster of star-studded “Stage Door;” and the unravelling of 40 feet figure of Elvis Presley for his show, “Love me Tender” (1956). There are quite a few colorful presentations of the posters and billboards that are worth looking into. This book certainly interests any reader interested in the history of Manhattan and Times Square.
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