Freeman writes that those who look at photos and those who take pictures categorize a photo as like/dislike without thinking much about why this might be so. He doesn’t dismiss those categorizations. He just digs deeper into what is a good or bad photo from the perspective of a photographer: using the vertical - horizontal lines of the picture frame, the use of frames within frames, balance, composition, color, contrast, etc. This is a book mainly on photographic technique.
Many photographers “photograph intuitively,” Freeman elaborates. They like or dislike “what they see without stopping to think why” and they frame their shots in the same way. “Anyone who does it well is a natural photographer. But knowing in advance why some compositions or certain combinations of colors seem to work better than others better equips any photographer.” For the best photographers, Freeman writes that “a great deal goes on in the process of making an exposure that is not at all obvious to someone else seeing the result later." He adds that “This will never prevent art critics and historians from supplying their own interpretations, which may be extremely interesting but not necessarily have anything to do with the circumstances and intentions of the photographer.”
I didn’t understand Freeman’s discussion of gestalt theory. It was too abstract, versus some sort of overarching intuition about a good shot that only later can be parsed into the individual elements not consciously seen at the time. The author repeatedly makes a big point about how the mind’s eye works as if there is a universal law that applies, as opposed to the preferences of the photographer and the viewer. For example, he references “design” theory that looks for patterns or series of elements that the eye wants to extend beyond the photo frame. That to me is a non-relevant point and it even works against the focal point(s) in the photo, particularly as framing encapsulates and doesn’t allow straying. Freeman talks about the“eye travel” phenomenon that directs the eye toward the intended focal point, but in many gestalt-like photos a focal point is superficial: it’s a point yes, but really the richness of a photo is in the background, as elements waiting to be discovered. They have their own independent standing and in some cases, singly or collectively, they and not the focal point are what make a photo great. As another universal, Freeman says viewers are especially drawn to the face. Here again, I’d say that this is a matter of personal taste, especially in this era of selfies, fake smiles and marketing when it’s a relief to get non-peopled shots.
The author discusses vectors that establish direction in a photo. In one shot, he waits for workmen on a dry docked ship’s propeller to rotate in such a way as to mirror the propeller’s direction as if it were in water. That’s technique that adds nothing. It even detracts. Workmen do their work without, presumably, trying to align themselves with the propeller’s movement in water. Interestingly, in the one photo the author uses to demonstrate faces as vectors, Freeman comments on the two faces in the foreground that are looking at a focal point, but he says nothing about two easily missed, shadowy faces, deep in the background, doing the same. These, not the obvious faces, make the picture interesting. In another example, Freeman uses a bull’s horns to frame cow herder in the Sudan to illustrate both the use of the horns to frame his shot to demonstrate anticipation, waiting for a perfect alignment. My reaction, though, was that this kind of framing was technique, that imposes itself on what was otherwise an interesting shot.
As in other discussions of photographic technique, the photos the author uses to illustrate design principles are ho hum and prompt a certain yawning about why a viewer should even bother with viewing these photos at all. Later in the book, though, Freeman digs into the content aspect of photo taking and this leads to the observation that capturing good content with good technique, though secondary and contributory, is the objective. This leads to a broader conclusion, at least for me, that a great content photo captured somewhat poorly is much preferred to boring content captured with excellent technique.
As to what constitutes good content, Freeman notes seeing the unusual, or seeing the usual in unusual ways. These capture provocative moments. I would add that historic photos evoke a freshness that captures a long-gone time or event. Some pictures illustrate a larger point or an underlying form amid the noise. Some photos stand alone in their evocative power. Others need a caption or a fuller description to explain the “why” of the photograph. But there’s also this issue of beauty of what pleases the eye. This is content too. It is color and color combinations for sure, but those pleasing or oddly contrasting juxtapositions also reveal the photographer’s sense of irony or humor.
In capturing good content, Freeman references Cartier-Bresson who spoke of “a creative fraction of a second” for the right moment to capture a photo - a second sooner or later would be too early or too late. I also like his advice that a photographer’s mission is to explore the world and to explore one’s imagination about how one sees the world. A good photographer, he says, hunts for prey - for the desired image, which he says “is creative perception...with a photographic end result.”