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Jerk: Twelve Steps to Rule the World
Uber, Airbnb, Lyft and Waze are examples of a whole generation of new companies taking the world by storm. Using data, analytics and the sharing economy they come out of nowhere to take over industries once dominated by huge companies.
How do they cause such disruption? How do they take their new business models and jerk entire industries in a year or two?
In “ Twelve Steps to Rule the World” award-winning author Christopher Surdak explains how these companies do what they do, why they are successful, and why their rise to dominance may be inevitable.
According to global Big Data expert Douglas Laney of Gartner, “Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations – ‘Jerks’ – are poised to capitalize best on this phenomenon.”
How do they cause such disruption? How do they take their new business models and jerk entire industries in a year or two?
In “ Twelve Steps to Rule the World” award-winning author Christopher Surdak explains how these companies do what they do, why they are successful, and why their rise to dominance may be inevitable.
According to global Big Data expert Douglas Laney of Gartner, “Chris Surdak takes the reader on a wild ride through space and time to encapsulate our information-driven economy, and how a special class of people and organizations – ‘Jerks’ – are poised to capitalize best on this phenomenon.”
329 pages, Kindle Edition
Published July 16, 2016
6 people are currently reading
15 people want to read
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Displaying 1 - 2 of 2 reviews
July 23, 2016
This as a very interesting book to read! The premise that the author makes is that the future winners in business will be the ones who use data and move ultra quickly. He cites examples such as Uber and AirB&B as good examples of companies that have broken the traditional barriers of transportation and lodging companies.
My background is manufacturing, and honestly I was not able to wrap my arms around how his premises would work in the manufacturing industries. Elements of it yes, but not in total.
Finally, although I know the term jerk is a mathematical definition for moving beyond acceleration, I just had trouble getting past the tradition definition of a person who is a jerk. I wish there was better term that the author could have used to avoid any confusion.
My background is manufacturing, and honestly I was not able to wrap my arms around how his premises would work in the manufacturing industries. Elements of it yes, but not in total.
Finally, although I know the term jerk is a mathematical definition for moving beyond acceleration, I just had trouble getting past the tradition definition of a person who is a jerk. I wish there was better term that the author could have used to avoid any confusion.
July 9, 2018
This was a very good read. Insightful, funny, easy to read and very impactful. One of those books that really makes you think. Thank you Chris for a quality product.
Displaying 1 - 2 of 2 reviews