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Catalonia, next brand in Europe: Una estratègia de màrqueting per a un nou país (VARIOS)

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Albert Castellón, l’home que va idear el pla que ha portat les cerveses Moritz a liderar el seu sector, ens parla de Catalunya i de màrqueting, de política i de gestió empresarial. Per a un futur millor, perquè tenim un pla. “La teoria de posicionament de

314 pages, Kindle Edition

Published September 9, 2013

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