Color Graphics: The Power of Color in Graphic Design

by Karen Triedman, Leatrice Eiseman, Cheryl Dangel Cullen

Color communicates instantly. Before the text has been read, the color scheme has conveyed meaning on a subconscious level. This book takes a sophisticated look at recently produced graphic design pieces and discusses how the use of color makes the design powerful and memorable. Chapters will Colors that Persuade, Color that Changes Your Perspective, Color With a Primary Message, Color with Personality. Sidebars will Color forecasts, psychological and emotional aspects of color, consumer and client preferences, etc.

173 pages, Paperback

First published June 2, 2002