Negotiate to Win!: Talking Your Way to What You Want

by Patrick Collins

Negotiation is not just a process, it’s an attitude—one that we all can learn. Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session.
Collins explains what negotiation is and isn’t (“negotiation is not confrontation”) and discusses ways to overcome the fear of negotiation, strategies for gaining the upper hand by manipulating the environment, and tactics tailored to negotiation type. What he offers is much more than just a guide to “magic words” or a collection of case studies; Collins provides a hard-working handbook on assessing situations and pinpointing the appropriate techniques for any given circumstance. There’s great real-life advice, including details on how to negotiate at restaurants and hotels. The tips are often surprisingly, almost shockingly simple and logical—such as the suggestion to get in line behind a belligerent customer to boost your own chances for success. 
Readers will come away with a set of “guerrilla negotiating” tactics, and a better understanding of:
• when to continue talking and when to walk away
• how to identify words that sabotage your best efforts
• how to identify cultural customs that will smooth the process
• how to bluff for maximum effectiveness
Each chapter concludes with “key thoughts” that summarize the main lessons in the preceding pages.
Viewing negotiation as both science and art, Collins will help executives, managers, and almost anyone master the skills to have the upper hand in any situation. 

Genres: Business, Nonfiction, Management, Self Help

176 pages, Hardcover

First published January 6, 2009

Reviews

[Eya Beldi · Rating 3 out of 5]

I should say that this book was not very good written or maybe it was not the style I get on with,but the advice are really good and I would say that 90% after reading this book you would win every argument effortlessly.
The best part of it is that it takes real life experiences plus theories that makes you think about every negotiation you made I mean most important ones how you could have won them if you read this book before and something else that I have to mention when I finished this book I directly went to the bookstore and I bought a series and two other books for half the price they normally sell and you know that book stores have price tags so they don't do discounts but with all the motivation I took from this book I won a very good negotiation that I'm quite proud of.

[Selena Stan · Rating 4 out of 5]

The book makes some valid points and has some original ideas on negotiating techniques. I appreciate the ideas are delivered in a concise manner. Easy to read.

It still tends to present things from the author's perspective (which, like any human's exeprience, is ultimately limited), but I found some useful stuff for my future negotiations :)

[Darwin Suputra · Rating 5 out of 5]

I read this book when I was 22 years old, it is a very good book for a teenager turning into adults. It contains a very hands on experience of negotiation tactics. The strategies are also easy to be applied. Enjoy!

[Arthur Van Der Poorten · Rating 4 out of 5]

Negotiate to Win! by Patrick Collins is a short and easy-to-read book focused on teaching you how to negotiate. It does this by using a lot of real life examples and giving short tips on tactics ranging from very basic to advanced. The book does sometimes become a bit repetitive which might hamper its effectiveness. Would still recommend the book!

[Pat · Rating 3 out of 5]

A lot that’s intuitive and can be a bit repetitive, but also contains some useful principles. I expect the best parts of this book would be equally well covered in any decent book on negotiation, so not sure I’d recommend this specific book to anyone over other options in the genre, but if it’s already on the shelf (as it was for me), you could do worse.

[Trish · Rating 3 out of 5]

Helpful for people in sales. It's a good book when you're a beginner and want some tips. It's direct to the point so reading it is fast-paced. It does have new skills that you can practice. Although in the digital age of zoom calls some info feels outdated

[Timur Oruç · Rating 4 out of 5]

It's not about winning a victory, it's all about arranging an agreement for both sides. It's worth to read.

[Djoudi Amazigh · Rating 4 out of 5]

Good book for negotiation beginner

[Hannah Mustafa · Rating 3 out of 5]

Not the best book, but some of the key learning points here are important and I could use it in my professional career.

[Aseema Sulakhe · Rating 4 out of 5]

Interesting read and definitely some good examples that I would like to try in real life!

[Yogi Adhi · Rating 5 out of 5]

It's a great book. It has good negotiation way guidance and is easy to apply

[Aizat Affendi · Rating 3 out of 5]

This book was short, but boy reading it was like entertaining a dry texter. Yes, it is brief. Yes, it has some useful tactics with real life examples.. but man, there were so many times when I legit dozed off whilst reading it. So if you don't already have this lying around in your office (as in my case), find a better book on negotiation tactics!

[ElgunR · Rating 5 out of 5]

I came upon this book in an airport book store. Without having any previous knowledge about the book I bought it and was quite satisfied in the end.
This book is packed with useful information which made it quiet hard to take notes.
A great read about negotiations strategies and tactics.

[Daniel Taylor · Rating 4 out of 5]

As with many new skills, negotiating takes courage. It's not normal to strategically seek out the best bargain for yourself. It takes an unshakeable confidence in yourself and this book helps you develop that alongside negotiating tips.

[Mayur Golatkar]

simplyloving it

[Paul Ark · Rating 1 out of 5]

Worst book on negotiations I've ever read

[Tamara Bernardo · Rating 5 out of 5]

This is epic. I keep on rereading this again and again. It helped me a lot quickly. And it's concise.

[Sherif Hazem · Rating 5 out of 5]

Simple and brief ,,,

[Özge Kurbetoglu · Rating 3 out of 5]

As being Young Mediator, my expectations were high, thats why I've found it very simple book. But for the ones who have no idea about negotiation, it
may be quite beneficial for them.

[Nurlan Ahmedgil · Rating 3 out of 5]

It helps you to get a few summarized tactics and understanding of negotiation participants.

[Elis Morais de sá · Rating 3 out of 5]

Sometimes it gets a bit boring, but anyway some advices are very important in how and when negotiate.