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No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars
Can One Great Presentation Make You Rich?
The answer is YES . Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell.
Millionaire maker and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to .
Kennedy and Mathews
Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything .
The answer is YES . Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell.
Millionaire maker and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to .
Kennedy and Mathews
Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything .
168 pages, Paperback
Published June 13, 2017
66 people are currently reading
298 people want to read
About the author
Dan S. Kennedy
144 books371 followersDan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
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Displaying 1 - 10 of 10 reviews
May 22, 2017
NO BS GUIDE TO POWERFUL PRESENTATIONS is quite an extensive set of essays. Different authors provide different suggestions on good presentation techniques, as well as marketing wisdom. Keep in mind that this book is not just a “how to” book describing the logistics of giving the presentation style, or mundane things like size font to use. Rather, this NO BS GUIDE covers a wide array of presentation ideas that are designed to improve your marketability.
The NO BS system is based on 12 precepts each covered in its own section:
1: Grab Attention
2: Build Rapport
3: Gain Credibility
4: Target Problems
5: Deliver Solution
6: Set Expectations
7: Social Proof
8: Show Benefits
9: Irresistible Offer
10: No-Risk Guarantee
11: Give Deadline
12: Call to Action
Detailed case studies are provided to illustrate how to achieve each of the 12 steps. For example, one author has found that the exact length of the “No-Risk Guarantee” is not so important, as long as the time frame allows the user a reasonable time to test the product.
Early in the book, the authors explain the key to hitting a homerun with your presentation. It’s all about “Audience Knowledge.” To succeed, you have to have” an idea, assertion, single sentence, or single story that is precisely and exactly in sync with the audience hearing.”
I found it useful to scan through the various chapters, spending more time on areas of interest to me. For example, here’s one gem, which the author call the “Seven-Minute Rule.” Research shows that humans can only apprehend about 7 minutes of material before getting restless or distracted. (I have found this to be true—I get restless after ONE minute.) So, you “need to get your audience to re-engage with you every seven minutes.” They suggest tactics such as saying, “Raise your hand if,” or “You’ll want to write this down,” or “Stand up if.”
You get the idea. I found this point to be outstanding. Think of how many times you have been listening to someone drone on and on, clueless that they have lost the audience?
Towards the end of the book, the authors cover non-traditional presentations. Chapter 12 is “The Power of Webinars and Online Media.” This chapter explains how to convert your traditional presentation to use online. The author offer this encouragement: “If you have a presentation that works, perfected with live audiences in the flesh, there’s a 99% likelihood it can be made to work as-is or adapted as a webinar.”
So all in all, I found NO BS GUIDE TO POWERFUL PRESENTATIONS to have lots of practical ideas. There is a LOT to digest in this book, so plan on spending some time pondering the ideas.
Advance Review Copy courtesy of the publisher.
For another perspective on this subject, I recommend a study in the presentation methods of Steve Jobs.
See also: https://www.bassocantor.com/blog/no-bs
The NO BS system is based on 12 precepts each covered in its own section:
1: Grab Attention
2: Build Rapport
3: Gain Credibility
4: Target Problems
5: Deliver Solution
6: Set Expectations
7: Social Proof
8: Show Benefits
9: Irresistible Offer
10: No-Risk Guarantee
11: Give Deadline
12: Call to Action
Detailed case studies are provided to illustrate how to achieve each of the 12 steps. For example, one author has found that the exact length of the “No-Risk Guarantee” is not so important, as long as the time frame allows the user a reasonable time to test the product.
Early in the book, the authors explain the key to hitting a homerun with your presentation. It’s all about “Audience Knowledge.” To succeed, you have to have” an idea, assertion, single sentence, or single story that is precisely and exactly in sync with the audience hearing.”
I found it useful to scan through the various chapters, spending more time on areas of interest to me. For example, here’s one gem, which the author call the “Seven-Minute Rule.” Research shows that humans can only apprehend about 7 minutes of material before getting restless or distracted. (I have found this to be true—I get restless after ONE minute.) So, you “need to get your audience to re-engage with you every seven minutes.” They suggest tactics such as saying, “Raise your hand if,” or “You’ll want to write this down,” or “Stand up if.”
You get the idea. I found this point to be outstanding. Think of how many times you have been listening to someone drone on and on, clueless that they have lost the audience?
Towards the end of the book, the authors cover non-traditional presentations. Chapter 12 is “The Power of Webinars and Online Media.” This chapter explains how to convert your traditional presentation to use online. The author offer this encouragement: “If you have a presentation that works, perfected with live audiences in the flesh, there’s a 99% likelihood it can be made to work as-is or adapted as a webinar.”
So all in all, I found NO BS GUIDE TO POWERFUL PRESENTATIONS to have lots of practical ideas. There is a LOT to digest in this book, so plan on spending some time pondering the ideas.
Advance Review Copy courtesy of the publisher.
For another perspective on this subject, I recommend a study in the presentation methods of Steve Jobs.
See also: https://www.bassocantor.com/blog/no-bs
March 9, 2024
Practical guide to presentations that sell
The book itself seems light on in information. What it does have is helpful. Many of the external links to resources to explore the material in depth don't work. I'll be using the formula in a webinar next week.
The book itself seems light on in information. What it does have is helpful. Many of the external links to resources to explore the material in depth don't work. I'll be using the formula in a webinar next week.
June 10, 2017
I received an e-copy of this book via NetGalley in exchange for an honest review.
The title of this book accurately describes the content. You'll get a no-frills layout for presentations to help sell your product or service. The authors used Donald Trump as an example of a great presenter, which is debatable (and a turn off), to put it mildly.
The key steps they use as their outline for a powerful presentation make sense and should be easy for anyone to utilize for their own business. A few of the chapters weren't particularly relevant to me, but overall I found the information interesting. They cover presentations, webinars, live TV, and more. They also offer free resources on their website that readers will find useful. The case studies illustrate the points made and give readers an idea of how the advice looks in action.
The title of this book accurately describes the content. You'll get a no-frills layout for presentations to help sell your product or service. The authors used Donald Trump as an example of a great presenter, which is debatable (and a turn off), to put it mildly.
The key steps they use as their outline for a powerful presentation make sense and should be easy for anyone to utilize for their own business. A few of the chapters weren't particularly relevant to me, but overall I found the information interesting. They cover presentations, webinars, live TV, and more. They also offer free resources on their website that readers will find useful. The case studies illustrate the points made and give readers an idea of how the advice looks in action.
February 10, 2022
Feedback:
Felt rather scammy to me because of the book cover, and self-centered because taking himself as an example.
I kept 1 page as a reference and read 100 that lacked content in my opinion.
To me, a guide needs a lot of content and clear action steps, just writing what the author thinks about a concept is not a guide.
Felt rather scammy to me because of the book cover, and self-centered because taking himself as an example.
I kept 1 page as a reference and read 100 that lacked content in my opinion.
To me, a guide needs a lot of content and clear action steps, just writing what the author thinks about a concept is not a guide.
April 20, 2019
This book will mostly help those who are entrepreneurs. I did not receive what I was hoping to. I wanted technical information on how to create or host a webinar, online media, etc. This book felt more like how to give a sales pitch than anything else.
December 15, 2017
Didn't get a thing out of this book and forgot I even read it. I even thought the sales pitch for their business was tacky at the end.
January 18, 2018
Not really an eye opener, unless you see Trump as your example setting presenter...
January 7, 2024
Good book with practical tips. It’s business oriented for entrepreneurs and focused on marketing and sales.
May 2, 2017
This book is a good guidance for creating powerful presentations, regardless what domain of activity you are active in. It helps beginner and intermediate-level public speaker to deliver quality products. 'There are many practical and theoretical, including of psychological nature, hints which will definitely help you to create public interventions tailored to a specific audience and easy to duplicate for various opportunities. Definitely a very useful read for any professional aiming at sharing publicly her or his experience.
Disclaimer: Book offered by the publisher in exchange for an honest review
Disclaimer: Book offered by the publisher in exchange for an honest review
June 15, 2018
this is a really really frustrating book to read, there are only two chapters of actual use, even those are lacking, it's a book that used to sell you other products from the author. the one line in the book "the more you teach the less you sell" is definitely true. they are giving you bits of insight and leaving the rest for you to purchase ....really disappointed. I must say that guide to a successful presentation was useful but that's really about it, the knowledge from this book will help you craft a cheesy and tacky sales letter and presentation that are all to commonly found online
Displaying 1 - 10 of 10 reviews