This is the first book I have read by Stuart Cosgrove and the first book I have read about Motown and the 1960s soul music industry. I have read many autobiographies of musicians from David Crosby through to Robert Wyatt and Rob Halford, and plenty of biographies of musicians too, from Jimi Hendrix to Nico with plenty of artists in between, including many of the books written by former 'Record Collector' magazine editor Pete Doggett.
The first chapter, January, is the longest. It has a density of detail that makes the reader slow down to take it all in, but it is the scene setter chapter and chapters after that on are shorter. Even so there is a level of detail in each chapter where the best I could do was read between a third or half of a chapter at a time and then rest from the book until later. If I read any more than twenty pages in one sitting I found that the longer I read, the less I took in the the detail in the stories on the page.
The format seems simple enough, 12 chapters, 12 months, each chapter covers one month. What is started to be explained in one month becomes a more explosive story in the next month. In 1966, after years of hard graft, Motown was on the up and up. The Gordy family were a family of middle class entrepreneurs who through working their roster of artists hard had finally hit pay dirt. Berry Gordy was the hardest working, most business-minded of all his family. He called on many of his siblings businesses to support the Motown empire, as it was becoming, in the more humdrum aspects of supporting the packaging of music in 1967.
The hardest worked were the Motown artists, who had their own stage/finishing school to teach them the etiquette that projected that sense of entitlement that was part and parcel of projecting the corporate success of the Motown sound. All the artists, The Supremes, The Marvelettes, The Temptations, The Four Tops, Marvin Gaye, etc, worked punishing schedules touring and recording the songs that the house writing team, Holland/Dozier/Holland wrote and the house band The Funk Brothers recorded backing tracks for. In the early months other writers like Smokey Robinson and Marvin Gaye appear in the text, but more in walk on roles than being central to the growth of Motown.
I liked both the author's description of the songs of The Supremes as 'Bubble Gum Soul' and the depiction of how Florence Ballard, the original leader of The Supremes, becomes an early lightning rod for the corrosive pressure that Motown put it's acts under. Her backstory of suffering the worst a young woman could suffer as a teenager and survive, but then be made to be silent about it, is a retrofitted 'me too' moment of reclamation, as if women had always suffered this way at the hands of males who did not know what 'consent' meant.
This opens out briefly into a wider discussion about talented young women performers vs the men they attract. Where the men alternate between letting their wives work their talent autonomously, as their talent requires, whilst the men are caught between resentfully recognising how much their wives are their meal ticket and possessively wanting to see their wives as theirs alone. The men know that they cannot own the talent and voice their wives have-such a talent has to become the property of the world.
The morals/mores of the business men are generally to present an image of unity for the purpose of the businesses they run, but behind the scenes the men are pragmatically polygamous and secretive about their business means. That modus operandi applies whether the business is strictly commercial or whether the men run churches, which after all cannot run at a loss for long if they are to remain places of worship. The pressures to make a business work well in a highly competitive corporate environment very easily made men emotionally needy. The way that men, here black men but white men would behave exactly the same way, translate emotional need into sexual need whilst not recognising before they started them that their sexual affairs would be the path to them being divided and secretive towards everybody they knew, is surely telling. This is surely one of the oldest stories in history of business world that it does not like to tell.
The section where Etta james is quoted about what she, Florence Ballard, and Aretha Franklin all had in common and were never able to share could easily have been expanded to how talented women who marry discover, as only they can, how isolating marriage can be.
The nearer Summer gets the more the left wing/anarchist/rock and roll story of Detroit hots up. The tales of different biker gangs attacking each other and the police, even in the warm up episodes in the spring, make them the slow starter of the book.
The subterfuges within Motown that went on around getting The Supremes to be popular, which led first to Diana Ross becoming the lead singer in spite of her voice being thinner that Florence Ballard's voice, then making the group tour that hard that touring frequently made them all ill, left them very very tired, and finally drove Florence Ballard to drink and depression all seem uncaring at best. But then what empire was ever built on being caring? Mary Wilson's quote long after the meeting where the unstated consensus was that Florence Ballard would leave The Supremes was strange indeed, 'in those nine seconds [of the meeting where the decision that Florence Ballard should leave The Supremes] I saw nine years of hard work love and happiness fade away... With just one look at Flo I saw that dreams don't die, people just stop dreaming.'. For such a deep perception to land on one performer in one moment and for them to have to silently carry that must have been quite some burden. Let it be stated for the record that Diana Ross was incapable of such a searing and personally awkward perception. But then Ms Ross is still touring, and surely wearing fabulous wigs and gowns, aged 79 in 2023. I wonder how much success in old age is achieved not just through sheer longevity, and how much longevity is achieved through past dishonesty.
July and August become times in which it seems natural for the underclass of Detroit, particularly the black underclass, to riot, and for them and the Polish and Lithuanian and other minority nationality shop keepers to get caught up in cycles of unintended deaths becoming the cause of mass grief, which with another careless death-most of which start with a highly pressured police force-become yet another riot and orgy of shop looting until there is nothing to loot or buy. There is instead every reason to stay at home and watch the television new to discover by the most depressing means possible what has happened to a once thriving city. Even if what it was once thriving with was by official standards petty crime. The way the author wrote about Detroit in July and August 1967 I found to be unputdownable, alas much like the cyclic behaviour in riots, itself.
September tracks the further progress of The Supremes, to them becoming Diana Ross and the Supremes, and the increased detachment of Florence Ballard, where she hears clicks on the phone when she picks it up to answer it ringing. The September chapter also delves into the agent provocateur behaviour of the FBI in connection with the social activity in the soul clubs where the great mass of black Detroit citizens went for escapism from the grind of either working for the car factories direct or being dependent on the wages of car workers in the communities those workers lived in.
October features strongly the agent provocateur tactics used by the FBI in Detroit and the way that those tactics made worse some of the more criminal behaviour that was a hallmark of 1967, but also how campaigners used the courts to get landmark rulings limiting the FBI's tactics. But the main subject of the chapter is the short life of Tammi Terrell, which if anything like it happened in today's music business somebody senior in the record company would have been sued for negligence. She started as a performer with James Brown, who comes out of this story with far less of a reputation than if he were left unmentioned. Her misuse at the hands of men continued with David Ruffin, who was a man out of control who had made promises he could not keep to too many women, and with Marvin Gaye whose wife Anna Gordy was both insecure and jealous of how much her husband was effectively public property, in the business here father was in. The self evident discomfort Anna Gordy showed at the success, and the strong chemistry of, the Marvin Gaye/Tami Terrell double act was contradictory to say the least. When Terrell collapsed on stage, practically in Marvin Gaye's arms, it was a blow for the act, a blow for Motown who apparently resorted to some strange subterfuges with the recordings credited to the pair, and a blow to Gaye who was traumatised by the event. He stayed at home and submitted to the depression that was the obvious consequence of seeing the musical partnership that was once so thrilling literally stopped in it's tracks. It is easy to think now of men and mental health, but in 1967 men did not think in terms of work/life balance and mental health. The work ethic of the music business naturally over-drove performers.
If anyone had told me that the romantic and pharmaceutical intrigues that once made Fleetwood Mac's Rumours the success it was were also common with Berry Gordy's 1960s Detroit based Motown, and not only that but Motown were trying to be 'the good guy' in a music industry and wider culture where if there were good guys then they would only be truly good for a short period of time, the rest of their time would spent defending the the good name they made, then I'd want to read the evidence. This book is it. It could have been dedicated to Motown's talented losers, Florence Ballard and Tammi Terrell who dared to go where (good) angels would have feared to tread.
November continues the narrative arc of doom, where lawyers are scrabbled for, but the more they are resorted the more the original cause of Florence Ballard leaving The Supremes, a lack of personal support from Motown and a lack of financial transparency to underline the lack of care was buried under a further lack of transparency from Motown. How much the decline in Motown's reputation among artists, after it started out as the good guys, and the family firm artists could trust, is measured by the violent death of one particular lawyer, and a mounting collective resistance by former Motown artists to how Motown worked them.
December is a come down month, a place in the book where some loose ends get tied up and other loose ends are introduced that will open out in future. The biggest loose end is the abrupt end of the life of Otis Redding, aged 26, which was a shock to everyone who was part of soul music. The real change for Motown was laying the foundation of the move to Los Angeles in which the biggest part is the triumph of Diana Ross who is driven to be a star, but in my view she is not particularly likeable, even though when she was disliked those who disliked her got the blame/got pushed into the shade. Much more likeable was one of the future producer/arranger stars of Motown, Norman Whitfield, who was much more reliable as a guide to the near future of soul music from the perspective of writer/arranger/producer as expressed through the voices of The Temptations.