Creativity in Groups

by Austin Austin Sarat, Elizabeth Mann, Jack Goncalo (Editor)

Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.

336 pages, Kindle Edition

Published May 14, 2014