Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

by James F. McKenzie, Brad L. Neiger, Rosemary Thackeray

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, provides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promot

Genres: Health, Textbooks, Reference, Education, Nonfiction

480 pages, Paperback

First published January 1, 1992

Reviews

[Samantha]

I had to read for school.

[Mim Shin]

A great practical book for health studies

[Melissa Cowder]

This book was used as a textbook for one of my classes. The book contains invaluable information for not only the health promotion field but information that can be used in various other areas as well. Some parts got a little dry but, overall, this was a great book and learning tool. One of the very few textbooks that I actually felt was worth reading and contained information for all stages and careers.

I would highly recommend for anyone, in either work or personal settings.

[Jenny]

Great if you are trying to create a non profit, other wise, you might get bored easily.
The information presented is basic for those people in the field of public health, but invaluable if you have no background.

[Brook]

Great book for anyone that uses health education and setting up health promotion programs. A must read to have the necessary knowledge and understanding to carry out any full scale community, clinical, individual, or etc. based health program.