Brand Arrogance: The Case Of Canon: When Brands Fail

by Jim Kayalar

Right decisions are the basis of sustainable competitive advantage for the firm. Right decisions will culminate in how the firm allocates resources, forges a business model and strategically positions itself in response to today’s industry realities and in anticipation of tomorrow’s industry changes. Senior decision makers must ideally make optimal, timely, and applicable decisions to maximize shareholder value and ensure firm sustainability. Brand The Case of Canon presents managers with a premium business case study and a guide on how to use business theory in synthesis with industry reality to make the right decisions. The book assumes that the reader will have a certain level of business experience and an understanding of business models at MBA level. The business models used in the book are demonstrated in summary format as a refresher on how and where to use the respective business models. The book mainly directed at mid to high level level industry executives can also be ideal for students or practitioners who want to gain insight into higher level business analysis methods.

80 pages, Paperback

Published August 1, 2016

About the author

Jim Kayalar is a C level executive, serial entrepreneur, management consultant, international author and Professor of business with over 35 years of business experience in 30 countries. Jim Kayalar's publications are distributed by Aspen House, Harvard Business Publishing, Ivey Publishing in North America and by CCMP France and ECCH England in Europe and by National Chengchi University in Taiwan.

Jim Kayalar has taught Executive MBA classes with a focus on Entrepreneurship, Strategy, Marketing and Emerging Markets at prestigious business schools such as the University of London International Program, University of Bradford and the University of Asia and the Pacific/IESE Business School Barcelona executive education programs.

As a passionate traveler, wanderer and "wonderer" Jim under the Jim Kayalar Photography brand has published a series of coffee table books sharing his travels to distant and exotic countries. The "Alight" series of historical and vintage photography books are available on Amazon. #jimkayalar #jimkayalarphotography