We're well aware of how enterprising the Gujarati community is, and we got a taste of it on screen when the film Kai Po Che opened to critical acclaim earlier this year. A book that captures some of the community's successes in running businesses is therefore a welcome addition to our knowledge pool and perception about this strictly vegetarian community. Dhandha: How Gujaratis Do Business is a translation of Shobha Bondre's well received Marathi book.
There must have been many successful Gujarati businessmen to choose from, but Shobha profiles a select few viz. Jaydev Patel, the New York Life Insurance agent credited with having sold policies worth billions of dollars, diamond wizard Bhimjibhai Patel, motelier Dalpatbhai Patel who got elected as a Mayor in a US county, Mohanbhai Patel, who we must remember every time we squeeze paste from alluminium collapsible tubes, and Hasu and Hersha Shah, owners of over a hundred hotels in the US.
A common thread running through each of their stories is the incredible amount of hard work, perseverance and patience each of these people had to build their existing business empires. Despite being from fairly conservative backgrounds, and their aversion to meat and liquor, some of these profiled individuals have made their mark in alien lands through consistent labor, often doing double shifts to raise enough capital and taken risks no matter what the odds.
The contribution of their spouses cannot be underestimated and the author must be congratulated on documenting their side of the story as well. The ladies' version of the events in this learning curve does add a more humane dimension to their success stories. What's also remarkable is that the profiled gentlemen have retained their humility, and were blessed to be surrounded with people who supported and guided them on their path. Each of the business families written about in this book also gave back a lot to their rural roots in Gujarat, and their generosity and ability to remain rooted to their origins is commendable, especially in the face of powerful ambition.
Two thumbs-up for the the first person narrative structure of the book - it managed to create a far greater empathy with each of the interviewed businessmen.
It's really difficult to pick a favourite amongst all the inspiring stories in this book, but the particular rise of Bhimjibhai Patel and how he became one of the country's biggest diamond merchants, is a tale that'll stay with me for a very long time.
This one's solid, feel-good, inspiring non-fiction for the masses. Do check it out.