Scaling: Small Smart Moves For Outsized Results

by Mark Turrell, Menno van Dijk

Was it luck or a set of small smart moves that produced these dramatic results? In a complex changing world, you need to find clever ways to acquire customers and users, boost revenue and profit, and achieve challenging strategic goals. 'Scaling' explains how to grow faster than via traditional growth paths, and how to reach much bigger outcomes compared to the effort invested. The authors, Mark Turrell and Menno van Dijk, then transform the science into a practical toolset of Scaling Frames that help you generate ideas, create strategies that scale, and build more achievable business plans. Developed for entrepreneurs and practitioners from all types of organizations, the scaling methods have been successfully applied in product development, marketing, partnering, and internal operations of small and large organizations, including non-profits and start-ups. Scaling will change the way you do business, spread social change, and make really big things happen.

238 pages, Kindle Edition

First published January 17, 2014