The Concept of Corporate Strategy

by Kenneth R. Andrews

This is the original work on Corporate Strategy, yet still relevant and topical today. A Classic

Genres: Business

180 pages, Paperback

First published May 1, 1980

About the author

Kenneth Richmond Andrews was an American academic who, along with H. Igor Ansoff and Alfred D. Chandler, was credited with the foundational role in introducing and popularizing the concept of business strategy

Reviews

[Amusan]

Corporate strategy is the pattern of decision in a company that determines and reveals its objectives,purpose or goals and produces the principal policies and plans for achieving these goals.

[Rawiah Ismael · Rating 2 out of 5]

The Concept of Corporate Strategy

[Johnntow]

good