New York remains as ruthless as ever as the new creative class seek to carve out an existence for themselves. Spend a year with Emma and Mason, one an optimistic music producer struggling to support himself as he searches for a project that will launch his career and and the other a recent Ivy League grad confronting a future as an under paid social media manager.
The two fight to make their way in the modern music industry, quickly discovering that there are new rules to the game and cruel circumstances outside their control. When a breakout rapper provides the opportunity to launch both of their careers, Emma and Mason dive right in, but their relationship leads to mistakes which threaten to destroy not only the label, but each other.
New Rules dives into New York nightlife and the modern music industry. Over the course of a year set at some of New York’s best events and experiences from weekday morning raves and SoulCycle worship to secret parties in abandoned subway stations, stories and experiences are captured and crafted.
The story is fiction, but based on real events and experiences, it explores how the young millennials navigate the changing face of dating, relationships, sex and success. It's told from both a girl and a guy's perspective, she works at a label, he is a music producer. They end up in a complicated relationship exposing all the awkward and raw moments that we typically keep to ourselves.
The project was born on the internet as a series of short posts with video, music and photos from local artists. It won a Watty award for online fiction and has been expanded for publication. Think of it as a mix between the attitude of Girls with the industry insight of a modern day Vinyl.
Though this was not my cup of tea, it was a pretty compelling story if you’re into contemporary fiction. The characters are strong, I just wasn’t into the story.
"New rules" by Jeremy Ryder Wilson tells the story of two millennials - Emma and Mason who are trying to figure out this whole adult life, struggling to make their way in NYC. They often make stupid mistakes, lose themselves in mayhem of the big city, but keep on trying to find happiness and fulfillment. As a millennial myself I could relate to their stories and doubts, it felt realistic and honest. Plus as a NYC sucker fan (which is an important character in the book, not only some cool place) I got a chance to discover many new things, feel its colorful, dynamic life and see the dark side of its lights. If you like such vibes and music (another important character!) you won't be disappointed. So quit your whining how it's hard and unfair, read "New rules"and you should feel a bit better :)