Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

by Kate O'Neill

The distinction between “online” and “offline,” between “digital” and “physical,” once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing expert and "tech humanist" Kate O'Neill, will come from blending the physical and digital worlds intentionally to create a meaningful and integrated human experience. And to do that, we must recognize that human motivations connect these worlds through a transactional data layer, and create experiences with respect for the humanity represented by that data.

In looking at the opportunities presented by the convergence of physical and digital, O’Neill also examines the underlying meaning of place, as well as the abundant metaphors of place already in use in digital experience, and how we can shape our audiences' experiences more meaningfully in alignment with our own business objectives. Executives, strategists, marketers, city planners, and anyone who creates experiences for humans will take away valuable insights from this book.

Genres: Business

225 pages, Kindle Edition

Published September 1, 2016

About the author

Kate O’Neill is known as the "Tech Humanist." She is founder and CEO of KO Insights, a strategic advisory firm committed to improving human experience at scale, even — and especially — in data-driven, algorithmically optimized, and AI-led interactions.

Among her prior roles, Kate was one of the first 100 employees at Netflix, created Toshiba's first Intranet, and led one of the first digital strategy and analytics agencies.

Now as a renowned technologist, writer, speaker, and ethicist, Kate regularly keynotes industry events around the world, advocating for the best futures for humanity in an increasingly tech-driven and exponentially-changing world. Clients and audiences have included the likes of Google, IBM, and Yale University, as well as non-profit organizations, cultural institutions, professional associations, industries such as public radio, cities such as Amsterdam, and the United Nations. She was named to the 2020 Thinkers50 Radar, a global ranking of top management thinkers.

Kate's insights have been featured in WIRED, CMO.com, and many other outlets. She has been featured and quoted in a wide variety of national and international media, including the New York Times, Wall Street Journal, WIRED, NPR, Marketplace, NBC News, and BBC World News.

More information about Kate, including ways to connect, can be found at:
http://www.koinsights.com/about/about...