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Untapped: Exploring the Cultural Dimensions of Craft Beer
Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives.
In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years – a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the “creative class,” and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years – a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the “creative class,” and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
- GenresBeerNonfiction
292 pages, Paperback
Published May 1, 2017
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Displaying 1 - 2 of 2 reviews
May 16, 2018
Tough read. The scientific style makes it pretty boring. Some interesting areas of research are brought up but most are really just starting points.
Took me way too long to read this.
Took me way too long to read this.
on-pause
November 26, 2017This has been on pause pretty much since I started it. Making it official.
Displaying 1 - 2 of 2 reviews