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Mr. Magic

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Brinker’s back. Can the advertising world survive?


Brinker has lost his magic. The agency’s CEO wants him to ace the competition. His former girlfriend wants him in detox. And as rival advertising executives disappear, an ambitious state trooper wants him in jail.


If this keeps up, the PR whiz who turned a serial killer into a national brand may have to vanish himself.


Throw in toxic waste, a nude car wash and a gun-toting presidential candidate and the czar of PR will have to spin some potent magic to escape the snare of sex, lies and greed that threatens to destroy his job, his sanity and the love of his life.


From the author of Mr. Mayhem and the CW McCoy series of crime novels comes Mr. Magic, the second outing for Brinker, the defrocked journalist famous for sex, satire and PR events that push the boundaries of legality and taste.


The novels have garnered praise from reviewers and readers alike. Louise Machinist, author of My House Our House, says of Mr. Mayhem, says “Jeff Widmer takes you on a wild ride in the murderous tour bus in a uniquely dark and twisted story that touches on euthanasia, addiction, sex and more. And then there's Brinker. . . .”


Kirkus Reviews calls Peak Season, the first novel in Widmer’s Florida series, “an entertaining mystery romp. CW is a great character—a noir detective trying to outrun her own past, suffering no fools along the way, [trying] to keep her cool as she solves a case of embezzlement, kidnapping, and murder in the Florida heat.”

ebook

Published October 1, 2016

About the author

Jeff Widmer

17 books9 followers
Jeff Widmer is the author of the Pennsboro Cold War series (Distant Early Warning, Cold Fire, Good People); the CW McCoy and Brinker series of crime novels; and The Spirit of Swiftwater, a history of vaccines in the 20th century. A former journalist, advertising executive, and nationally syndicated reviewer, his work has appeared in publications ranging from Advertising Age to US Airways magazine to National Geographic World. Visit his website at http://jeffwidmer.com and his Amazon author page at https://www.amazon.com/author/jeffwidmer.

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Displaying 1 - 4 of 4 reviews
Profile Image for Liis.
670 reviews144 followers
November 23, 2016
A lot of this novel felt chaotic to me. Funny, hell yes, and fast paced- definitely, but just slightly chaotic. And I know why- because the characters remained to me faceless and just there.. you know, like a bunch of strangers on a busy city street that you see but dismiss. They just fly by, they’re OK, they’re doing their thing, but you just don’t feel invested enough. This novel is purely around the action and suspense, not so much around character development and I love to get to know me characters on a very deep level. As for the magic? It’s not really magic as in wands and sparkling stardust.. it’s more magic as in- Brinker has some good connections to make people disappear and his brain is full of sarcastic, if somewhat radical ‘marketing’ ideas. That was quite funny!

So, who’s this Brinker guy? Yeah… he’s a bit of a lucky screw-up I think… ex-newspaper reporter, turned PR whiz slash overly ambitious closet-criminal SLASH trying to recover drug addict? Something-something…? Oh yeah, and he appreciates ladies… or ladyparts… while trying to get back together with the love of his life, Carly… What can a man do? He has eyes and women are everywhere… of course he’s going to appreciate.

What’s Brinker up to in this particular novel? Well, I am mighty glad you asked because I should be so thrilled to try and explain the whole shebang that goes down! Truly!

You better buckle up and keep your focus because Brinker:

becomes a chess piece in between his two bosses who happen to be married and running the same PR company.. Brinker is tasked to keep an eye on both of them by the request of both of them… The Husband Boss is a cheating, traffic maniac, shady type of character who can’t keep it in his pants and the Wife Boss is plotting acquiring some local businesses. So, the Husband and Wife team are really not a team. They’re trying to out-do one another. Anyway, bankers, funders, whatever, are all included in this thing that I call mayhem corporate world! No surprises there, aye?
while being like a dog chasing a ball in between two people, Brinker also needs to keep his job and do some PR campaigns… now… Brinker is one of those people who thinks that bad press is press as well and bad press is what he is really good at so, you know, he hires people to carry off shams for the media coverage. For example- there’s a cement company who are probably poisoning people, the local church and the Good Doctor whose practice specializes in snipping the men. You can only imagine, or not, what kind of shenanigans Brinker comes up with to ‘advertise’ each of these… they’re funny and totally off the mark but seem to be working.
has a friend nicknamed Buddha… Buddha is a Korean travel agent? But underneath it all he’s a whiz for … how to put it… influencing people into packing up their shit and moving to Yellowstone. Why get rid of people? Because Brinker’s Wife Boss wants the competition out of the way, yeah? So Brinker hires a third party aka Buddha to deal with it… some of those people get a ride in the car boot, some of those people get their houses blown up, some of those people get ‘talked into’ leaving by some heavy-hitting leverage. There may be a death involved…

Right.. where we at?

OK… of course- sex, drugs and rock ‘n roll

all of the above is going on while Brinker is trying (not successfully) to kick his nasty drug habit because otherwise the love of his life Carly will not take him back. Will he manage to pull out the trump card and win Carly back in the midst of a Corporate Pissing Contest? Ha… well, all I’ll say is- Brinker truly is Mr Magic!

I am so on the fence with this book, however… I didn’t really get that invested in the plot because, personally, it felt chaotic yet made sense at the same time? See? Maybe ‘disconnected’ is the word I am looking for… But at the same time I loved the book because there was some darned funny moments in there. The dialogue was brilliant and that’s the high I was chasing in this novel- the sarcastic, hilarious exchange.

The writing was so fast paced I felt I really had to think .. hard… to pull the parallels in between the characters. However, having finished the book, I can see a clear picture of the plot in my head now. So, in this case, I blame myself, my tiredness and lack of time to truly, really and embrace the whirlwind.

I have to add- the main character is Brinker and yes, he has his interesting character traits to make him the man of the story, but my favorite from the book is Buddha. An enigma of a guy full of enlightenment and wit while some of his actions can be deemed questionable. Intriguing!

I think to summarize- this is not a novel for the lazy reader. It’s actually quite simple to follow but one’s brain still needs to keep the foot on the gas to keep up. If you know me enough, you know that I can totally admire the craziness of any book, and I did admire quite a few aspects of this book but it didn’t wow me because I felt a bit overloaded with the pace. My rating: 3 stars- I liked it.

*I received a free copy of the book directly from the author for an honest review*
Profile Image for Dennis Rose.
Author 6 books13 followers
February 18, 2024
Brinker, aka Mr. Magic as he calls himself, is a busy man trying to keep his job while trying to satisfy two greedy bosses, Danni and Rizz. A defunct newshound, his job is multifaceted, but probably not in a good way. While trying to drum up business for several clients, he stirs the pot, breaks the law and overall makes a mess of things. His ad agency is losing clients faster than they can find them. Is he to blame...maybe.

But he'll do anything for his gal Carly while she dangles the age-old carrot as he battles his many addicitions to win her back. Plus, she wants a building for her theatre troupe and he's vowed to get it for her or die trying.

To add to the mayhem, a state trooper is on his back wondering why local ad execs are disappearing like flies in the winter. As luck would have it, Brinker has many connected friends helping him pull all this stuff off.

What did I like? The read was quick and not boring. The action kept me turning the pages.

On the negative side, the characters were freezing, not well developed. I don't like the constant use of last names, it's not personable. I like the color of the cover but it could be the cover of any other book; what did it have to do with the story? The editing could have been tighter.
Profile Image for Kim.
791 reviews49 followers
December 19, 2016
This book was a crazy ride. It is so fast paced that you breeze through it, but to do so, would be a disservice to yourself and the story. There is so much nuance in the story that I had to slow down and actually think about what I was reading.

While the story has lots of action, with one crazy thing happening after another, there is not a lot of chance for character development. To me, Buddha, Brinker’s muscle, was the most interesting. While breaking kneecaps was one aspect to him, he also seemed to be an enlightened human being.

If you enjoy a fast paced thriller, mixed with a detective noir story, and a dash of a male Stephanie Plum, this would be perfect for you.
Profile Image for Colin Garrow.
Author 51 books142 followers
April 3, 2017
PR genius Brinker has a problem - he's been told to get rid of the competition. No worries - he's got tons of ideas on how to do it, and if he hasn't, something's bound to turn up. And let's not forget his old pal Buddha who'll be helping things along, as well as dishing out sage advice. But Brinker's usual abilities aren't cutting the advertising mustard and the cops aren't slow in getting on his case. As if that wasn't enough, his ex is pushing him to give up the booze and everything that goes with it. Pretty soon, Brinker starts to hear a pocketful of pills calling out to him.

This is the second 'Brinker' novel (the first being 'Mr. Mayhem'), and there's a lot to like about it. Jeff Widmer's dialogue is sharp and witty, with more than a touch of the Raymond Chandler about it. At times, it's hilarious and I found myself in several fits of giggles. However, the plot is occasionally a little confusing and while I loved the characters (particularly Buddha) and the banter between him and Brinker, the storyline and the many business dealings left me a tad lost.

Nevertheless, Mr Magic is an entertaining read and I'll be keeping a close on Mr Widmer's future output.
Displaying 1 - 4 of 4 reviews

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