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Why Women Buy: How to Sell to the World's Largest Market
Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars , in the U.S. alone. Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.
158 pages, Paperback
Published April 1, 2017
6 people are currently reading
19 people want to read
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Displaying 1 - 6 of 6 reviews
June 19, 2021
I only decided to read this book because it was free, although I do have a weakness for both business books and pop psychology books.
Disclaimers aside, it was OK.
It has a very strong and "Men are from Mars, Women are from Venus" vibe but some comments seemed kind of insightful.
According to the book, compare to men, women care more about:
-Their relationship with the salesman (and whether they trust them)
-Their overall experience (both during the buying process and while using the product)
-Making sure they are getting a high quality product (minimizing risk/regret)
Men care more about
-Getting the the maximum number of features for the absolutest lowest possible price
-Feeling like they proved their competence as a negotiator
So men won't care as much if
-The salesperson seems kind of shady
-The experience or the product is kind of inconvenient
-They are taking a risk with a new unproven technology
As long as they feel they got a lot of desirable features relative to the money they spent.
Women won't care as much whether:
-The product has the fanciest specs
-they can prove to themselves that they are a master dealmaker
As long as they feel confident that they got a quality product
OBVIOUSLY these are pretty broad generalizations, but they do have a ring of truth to them.
The book was written with application to corporate type sales, but I wonder how applicable this is to other contexts. For example if you are trying to convince a woman leader to approve your project might it be a good idea to try a different approach than with a man? Maybe.
Disclaimers aside, it was OK.
It has a very strong and "Men are from Mars, Women are from Venus" vibe but some comments seemed kind of insightful.
According to the book, compare to men, women care more about:
-Their relationship with the salesman (and whether they trust them)
-Their overall experience (both during the buying process and while using the product)
-Making sure they are getting a high quality product (minimizing risk/regret)
Men care more about
-Getting the the maximum number of features for the absolutest lowest possible price
-Feeling like they proved their competence as a negotiator
So men won't care as much if
-The salesperson seems kind of shady
-The experience or the product is kind of inconvenient
-They are taking a risk with a new unproven technology
As long as they feel they got a lot of desirable features relative to the money they spent.
Women won't care as much whether:
-The product has the fanciest specs
-they can prove to themselves that they are a master dealmaker
As long as they feel confident that they got a quality product
OBVIOUSLY these are pretty broad generalizations, but they do have a ring of truth to them.
The book was written with application to corporate type sales, but I wonder how applicable this is to other contexts. For example if you are trying to convince a woman leader to approve your project might it be a good idea to try a different approach than with a man? Maybe.
September 9, 2018
http://imeducatingmyself.com/why-wome...
I was scrolling through list of books on Scribd looking for something interesting to read, and I saw this book with interesting title “Why Women Buy” and decided to give it a try and see what this book is about. I already know that women’s take bigger market share than men when it comes to purchasing power. So, naturally I want to learn more how to appeal to women and what are the right marketing strategies to use. This book does contain many useful things when it comes marketing to women; but I would say that is not for complete beginners – because you still need to know thing-or-two when it comes to marketing in order to implement suggestions from this book.
Also, the majority of tips shared in this book are best suited if you are corporate sales-persona and you interact with your potential customers over the phone and in-person. But that doesn’t mean that you can’t use strategies from this book to sell online to your potential customers. Still there are plenty of things in this book shared that you can use in creating better marketing strategy for your online business.
I found it interesting how women brain works different from men brains when it comes to processing information, and looking into different information regarding the products or service that they’re looking to buy. Women look more for a experience when buying, they’re not only focused on product or service, bur rather looking what is the person that is selling to them.
Which brings us to important characteristics of the sale-person is to have integrity, be sincere when selling to them and not only focusing on how to make that sale and move on. But, let’s be realistic here, this should important no matter what, this is just common sense; but I do understand that world doesn’t works that way and that not everyone approach life, business in this matters – this comes down to who you are and how you’re raised and what life principles you’ve learned and thrive for.
For me things pointed out in this book does make sense, because my experience in life and business are all about ethics and managing people properly – not taking advantage of them. I learned from this book some new things about what women’s are looking for when buying (more about environment where tehy are buying) – and I look forward to implement these on my current job, as well as I have ideas for my own business ventures in the future.
So, I would recommend this book to everyone who is interested in learning more about marketing, because this book does offer good reading material. Maybe it would not be best suited for beginners (it would if you are ready to read other books as well and learn more,) but for someone who already posses knowledge in marketing can go through my summary and see if there’s something new that they can learn.
I was scrolling through list of books on Scribd looking for something interesting to read, and I saw this book with interesting title “Why Women Buy” and decided to give it a try and see what this book is about. I already know that women’s take bigger market share than men when it comes to purchasing power. So, naturally I want to learn more how to appeal to women and what are the right marketing strategies to use. This book does contain many useful things when it comes marketing to women; but I would say that is not for complete beginners – because you still need to know thing-or-two when it comes to marketing in order to implement suggestions from this book.
Also, the majority of tips shared in this book are best suited if you are corporate sales-persona and you interact with your potential customers over the phone and in-person. But that doesn’t mean that you can’t use strategies from this book to sell online to your potential customers. Still there are plenty of things in this book shared that you can use in creating better marketing strategy for your online business.
I found it interesting how women brain works different from men brains when it comes to processing information, and looking into different information regarding the products or service that they’re looking to buy. Women look more for a experience when buying, they’re not only focused on product or service, bur rather looking what is the person that is selling to them.
Which brings us to important characteristics of the sale-person is to have integrity, be sincere when selling to them and not only focusing on how to make that sale and move on. But, let’s be realistic here, this should important no matter what, this is just common sense; but I do understand that world doesn’t works that way and that not everyone approach life, business in this matters – this comes down to who you are and how you’re raised and what life principles you’ve learned and thrive for.
For me things pointed out in this book does make sense, because my experience in life and business are all about ethics and managing people properly – not taking advantage of them. I learned from this book some new things about what women’s are looking for when buying (more about environment where tehy are buying) – and I look forward to implement these on my current job, as well as I have ideas for my own business ventures in the future.
So, I would recommend this book to everyone who is interested in learning more about marketing, because this book does offer good reading material. Maybe it would not be best suited for beginners (it would if you are ready to read other books as well and learn more,) but for someone who already posses knowledge in marketing can go through my summary and see if there’s something new that they can learn.
June 28, 2021
I have got this book for free on my audible subscription and decided to give it a try hoping it would be a well written article based on facts and data.
It actually is a book written by a woman that seems to think that her experience is the baseline for women in general.
But the worst part of the book is that she starts to advice on the best Tony Robbins style, advicing to to take a personality test or do a ability assessment.
I do not recommend this book if your are paying for ir.
It actually is a book written by a woman that seems to think that her experience is the baseline for women in general.
But the worst part of the book is that she starts to advice on the best Tony Robbins style, advicing to to take a personality test or do a ability assessment.
I do not recommend this book if your are paying for ir.
January 20, 2022
This is a fun read about marketing to women. The book actually talks about many topics, marketing to women being one thing only. But it is an interesting book.
One should expect a self-help book that is simplistic but fun to read, here. Really, nothing more.
One should expect a self-help book that is simplistic but fun to read, here. Really, nothing more.
January 19, 2023
What about those androgynous ones… or … those with wombs. I’m being funny of course !
Displaying 1 - 6 of 6 reviews