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How Ideas Spread
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
Runtime: 5 hours, 53 minutes.
©2014 The Great Courses (P)2014 The Teaching Company, LLC
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
Runtime: 5 hours, 53 minutes.
©2014 The Great Courses (P)2014 The Teaching Company, LLC
6 pages, Audio CD
First published January 1, 2014
13 people are currently reading
570 people want to read
About the author
Jonah Berger
23 books771 followersJonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
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Displaying 1 - 30 of 53 reviews
July 11, 2020
The Great Courses provide 12 lectures by Professor Jonah Berger on How Ideas Spread.
I was looking forward to learning why things “catch on” and the behavioral science that underlies why some flourish and others fail.
Berger’s methodology first provides us with some “basic science behind exposure, perception, and memory.” I already knew about triggers but Berger provides some interesting examples.
He next moves to a discussion of social influence and how other’s behavior affects and/or influences our own.
Finally, he put forward some conclusions about the pattern of connections between people and how that impacts the spread of information and influence.
The approximately half-hour lectures are full of easily digestible bites of popular science, surveys and interesting facts. I don’t regret the time I spent listening to Berger, but I am not sure what I learned is going to make me any more talented or able to distinguish something new of great value from something that is just a “flash in the pan.” I did absorb why wine shops play certain kinds of music and why where my poling place is located (school, church, fire station) might affect how I vote.
Now on to a course on one of my favorite topics: wine. Hoping to report on that later this month.
I was looking forward to learning why things “catch on” and the behavioral science that underlies why some flourish and others fail.
Berger’s methodology first provides us with some “basic science behind exposure, perception, and memory.” I already knew about triggers but Berger provides some interesting examples.
He next moves to a discussion of social influence and how other’s behavior affects and/or influences our own.
Finally, he put forward some conclusions about the pattern of connections between people and how that impacts the spread of information and influence.
The approximately half-hour lectures are full of easily digestible bites of popular science, surveys and interesting facts. I don’t regret the time I spent listening to Berger, but I am not sure what I learned is going to make me any more talented or able to distinguish something new of great value from something that is just a “flash in the pan.” I did absorb why wine shops play certain kinds of music and why where my poling place is located (school, church, fire station) might affect how I vote.
Now on to a course on one of my favorite topics: wine. Hoping to report on that later this month.
Currently reading
September 27, 2025I am interested in the memes or common themes found in the nonfiction pop science/math/technology/music/popculture/Gladwell/Taleb/Godin idea books that I read and figure I would put them here. It is almost obligatory to put some of them in books on these subjects (ie Moores Law)
(PLEASE feel free to comment if you can think of additional items)
Reworking this into a reasonable order. In Process
Technology-Computing
Moores Law
Babbage and Ada
The Enigma Machine
The Differential Machine
NP completeness
Turing Mach
Von Neumann
Chinese Room
Steve Jobs Font
Elon Musk
Einstein failing math
Agile work
Guardrails
a single source of truth
math
Godel: Not all true things can be proven true
Quantum Physics
Light being a particle and a wave - Duality- 2 hole experiment
Schrodinger's Cat
Heisenberg thoughts on knowing
Parallel Universes
Quantum Entanglement
Quantum Duality ? being both a 0 and 1 at the same time
APP we use technology NMR although we don't understand why it works
Machines should do the work freeing people for more _____ tasks
Complexity & Chaos
Black Swans
Zipfs Law
Connectivity
idea virus
The 6 degrees of Separation
The World at Large
The improvement of the World re popluation, mortality rates, wealth,less wars, improved agriculture and medicines
Benefits of Diversity
Drawbacks of Global - Invasive Species
Unintended Consequences
Tragedy of the Commons
Health
John Snow Pump Handle
Innovation
The Possible Adjacent or is it the Adjacent Possible ?
Messiness and creativity
10,000 hours
Seemingly pointless fundamental research often reps big benefi
incremental change vs rapid change
disruptive industries
crowd sourcing
Xprize
how we found what we had thought about ulcers was all wrong
Knowledge, Learning and Memory
Degroots study of pattern recognition in Chess Grandmasters
The library of Alexandria
Everything books
Flight Checklists
Pilots vs Doctors
patton trolls
notebook by bedsite
forgetting patterns and software
remembering 5-7 items short term memory {bunching to help)
Networking and Connectivity
benefits of diversity -Silk Roads
problems of Monoculture and globalization
Invasive Species
Emotional contagion
Singularity
The magic number of 150 people
Cities being more energy efficient than smaller towns
Cities and even Slums being a hotbed for creativity innovation
How friends emotions impact you
Butterfly effect
Game of Life
Health + Social
The Mind is not just the Brain but also many other parts of your body
are we losing skills due to technology -Gps
self selecting means less rounded individuals
Thinking Fast and Slow
The Lizard Brain Hypothalamus
Sitting is the new smoking
Mirroring/ matching energy help people relat
first seek to understand before being understood
Men vs Women communication style
Men offering Solutions when a women wants to be heard
Bucket List
How most decisions are emotional vs logical
How much of what we believe is not literally true
how we fool ourselves
Bowling alone - less group socialization
John Snow Pump Handle
Business
failing fast
Improve - the yes and technique
The Power of Stories
The Long Tail
Pesonal Branding
Need for differeniation
Napster killing the music industries
Live performance becoming the way forward for musicians
Oldies that live forever
Theory X and Y
Maslow Hierarchy of needs
modern times
Random things (to be reworked.
Populism
Antiintellectuals
Tech Schools better than college
Placipo Effect
Cold Reading
Ray Hymans
Brain network
Madness and Chess
Madness and the study of Infinity
infinite monkey typewriters
The film industries relying on remakes
cancell culture
Shit my dad says
Archiving larges amount
sampling
Reduced Birth Rates
Reduce Recycle Reuse
Vacination arguments
Kitty Genoese
The famous social experiment involving guards and prisoners (fill in exact detail)
The social experiment with campers (Rattlers etc)
The pig that wants to be eatenw
The long Now
irrationality and economics
Experimentation
Limits to folding a paper in half
inefficentcy of wind farms
Karl Popper
Wittinger
Geometric Progression- Story of the Grains on the Checkerboard
** some new adds**
Monty Hall Problem
The Fox and the Hedgehog
All families are happy in the same way
** some more adds***
Cern Reactor
Project Gilgamesh
Wooly Mammoth Cloning Project
the first analog computer - greek device 60 bc - Antikythera Mechanism
The importance of time as we entered the modern world
Changing DNA in mice to extend life
Happiness -how to measure and what really contributes to it
*2,7 adds
Kuhns the structure of Scientific Revoluitions
Naked Mole Rats - longevity and also hive mentality
Ants, Bees , Sparrows and hive mind
Zebra stripes and their purpose
Bullet journals
Eyes on the street - jacobs -life and death of amrican cities
Traffic - the dutch town which benefited by having no traffic signs.lights in busy areas
Walking as the ultimate exercise related to thought, heart health
Occams razor
The folly of tarrifs
*2/8 adds
Cargo Cult
Filter Bubble
6 breathes a minute ultimate number
120 bpm excercize optimum
Throwing rocks at the google bus
Analog vs Digital
Scale
* 2,14
The thought process behind raid on Bin Laden
Handwashing - improve compliance at hospitals
Semilweiss - handwashing not accepted
Whittensteib-language shapes understanding
2.19
Marshmallow test-Grit
Alice in Wonderland -6 impossible things before breakfast
The Red Queen
See the world in a grain of sand -william blake
The old joke (zen koan) about looking for your keys in well lit places not where you lost them
Jumping the shark
Weak ties better than strong ties in networking -gladwell
added 4.8 needs clean-up
Tendency to be contrary
Beatles and shakespeare
Scarab effect Jung
See something say something
Bias to action
Better to do something than nothing
You must have a reason for saying that
Motion is the lotion
It from bit
Entropy
More room at the bottom
Emergence
Evo devo
Long tail
Publish or peril
Entropy
Publish vs Perish percission tipping point of 25 to 30 percent
Selfish gene
The true codt of free parking
Elephant and the blind man. Eating an elephant one bite at a time
10000 foot view
Can't design a plane as you fly it
Nothing new under the sun
Mallow hiarchy of needs
Sour grapes
It hurts when I do that
Practice practice practice hacking things such as happiness
Cultures approach to things
Scandinavian, Japan
Brute Force. Proof by exhaustion
If ir bleedis it leads
Being comfortable.uncomfortable
Who is happiest?
Rubik cube
Stem and steam
Why we lie to ourselves
Paradox of choice
Getting unstuck
Positive feedback loop, ai improving ai
Diminishing returns
Baby Steps
Syssaphis
30 days makes a habit
,
Map and the territory
Anki
And timed repetition
Either or vs yes and. Physics Duality
Zen ?
Stone kublah khan Arches keystone
Cabinet of curiosities
Silk Roads
Bohr comment on waiting for oldscientist to die out
Boiling the frog story of gradual change
Stickiness
Nonfiction fictin
The dark ages are nor that dark
The original inve tor not credited. X law
Bedford law
Edward tuftee
Connection as in james Burke connections
Improvement in precision leading to industrial revolution
Coffee house role as meeting place for ideas
Coffee and tea leading to better health less untreated water
Importance of not giving a F.
Symmetry and beauty
Golden mean rectangle
Sand lack of
Hans rollings sp ?
Resilancy, grit,
Curiosity
Pixar meetings
Growth mindset
Falcity of exceptional brains. Such a thing as exceptionalism
Non judgemental
Important of naming. Framing
Max plank scientist die out
Joesph Campbell george Lucas
Willim james nieche
Pixar storboard and testing
Emotional intelligence
The quietness places on earth
What we believe about the past is wrong
Greeks invented vowels
Cave art
Half the world couldn't write I. 1960
40 years of 10 percent to geta phone
10 of vcr 5 years
We become hermits⁹b hhb x qgjvvv. Bb b b ɓɓɓbb b cgccgcc v gg
Branding
Crickets synoicing
àI'm
Duncan watts
Math vs magic relationship
John snow ghost map
Quiet place
Need for more movements in school
Mis en place
Don't follow your passion
Metcalffes law size of network
Big hits pay for a lot of experiments
Reactivity. Watched people act differently
Example of the light experiment
What's measured most
Ooda loop Boyd Get hit in the mouth
Reb9uilding the world from scratch
Netflix cultute
Herd immunity
Finite nature of willpower and attention
Power lie and Bully lie
Kardashev doubling
Caos monkey. Coding
Overview effect seeing earth from space
Allen curve. Closeness and idea exchange
Infinite Corridor at MIT
Taylorism
Loci
Curves in architecture
Concept map agile reduces cognitive load
Automony empowerment
Steve Jobs and fonts
Steve Jobs and think different
2nd mover advantage
2nd fast
Imitation
Medication error
Sterile cockpit
Steve Jobs copying Parc
Thinking as stories as conversation
Delusions of the crowd, group mind
Synchronizing, Japanese exercise, swinging. Sync, military drilling, shared attention. Cooperative eye hypothesis
Intrinsic motivation.the morning mile, walking in a circle.
Shared artifacts,
Einstein and Goedel friendship
The ..extended. middle
P vs np
Goldbach conjecture
Flow, small steps
Flow in fragments
The Vienna circle
Gilbert
Longitude prize
Laws of math are discovered not invented
Consciousness of Coral, Cell. Photon
Inco.leteness and undecidability
Metamathematical
Goedel talked to intuition
Rousseau vs Voltaire
Rousseau man is born free andeverywhere else he is in chains
Nature vs nature
Kant one can only learn through experience
Metaphors
What does apori mean
A priori. What comes before and serves as a framework of things to follow
The Men'y 6.30 O0s house
0
George lematric the priest that came up with the big bang and the expanding universe
Information and black holes
Positive effects of labeling body sensations
Humor as a cure for sickness
What you would do if you couldn't fail
What would you do if you had a day to live
Reality therapy
The human being is the only animal...
Shakespeare quote
Children say the darnest thing
Phinius gage rod in brain
Creating notes reduce anxiety
Fact vs opinion
Humans love control
Personal subjectivity of color. Is yellow the same for everyone.
Faulty of memory, noticing
Law of large numbers
Punished by rewards demotivating
The plus of competition
The minus of competition
Out of the box understanding of ulcers
Coffee and Tea reducing alcohol use in 1670 England
Hawley explained. It was also the birthplace of periodical literature in England, whereby Hawley said “the coffeehouse was put on paper” in the form of essays. T
Many analogies from wizard of Oz
The invisible gorilla doing the basketball drill
Clever Hans
Dog training applied to humans
Shaming
The world with out us
Henrietta lacks
Göbekli Tepe in southern Turkey, a temple-like archaeological complex filled with intricately carved symbols, indica
Showing hunter gathers can build temples
City on the hill
Roswell and Johnson
The infinite hotel
Van Halen m and Ms
Mao killing sparrows that led to a locust plague
Clockwork universe
Piaget child studies
Human brain growth purposes
Flow
Immovable force
Angel on pinhead
Ravens apes can know 3 vs 4 items
Hobson choice
Light bulb cost if made by hand
*** updated again 5/4/25****
Galton and IQ
Peers vs Adults
Dandelion children. Orchid children
Finns education
Finns no reading in kindergarten just social desktop publishing and zines
Polymorphic rocks and dark oxygen
Rogue planets
15 minutes of fame in internet age
Thanked for speed show and F1
Shakespeare plays becoming modern movies west side story
McArthur grant
White hydrogen
Lebitz. The best of all possible worlds
Dogs, Children, athletes and companies find comfort in imposed structure
Illegal crypto mining and the waste
Whack-a-mole
Cadence
Seinfeld continuous calender
Intensive study vs extensive study - in means break everything down slow ext is faster and in a completess philosophy. Get er done.
Mis en place
Ghost in the machine
The "ghost in the machine" is a term originally used to describe and critique the concept of the mind existing alongside and separate from the body. In more recent times, the term has several uses, including the concept that the intellectual part of the human mind is influenced by emotions; and within fiction, for an emergent consciousness residing in a computer.
Deluxe machinaZZZ
Lucritious the swerve
Chaos engineering
Message discipline
Haber-bosch ammonia feeds half the world
Plato and the Cave anology
Pax Romana
Deus ex Machina- a contrived plot to end a drama.
Squatting
Indias demonitization
Goedel bach escher
Virginia blue bell
Native wildflower nursery
Lenten rose
The wealth effect
Top 1Percent highest income
owns 50 percent of stock. 62 percent hold stock
The warburg institute
Flaubert Dictionary of accepted ideas
Laughter is [ the best] medicine
Zeitgeist
Name of God
Extraordinary claims require Extraordinary proof
Can't disprove the possible existence of something
Why Zebras have stripes
Hycen {ocean cover planet} K2 18b planet 99.7 percent likely to have life.
Have life
Warren Buffet . Charlie Munger financialadvice
Drug dealing as a business model
Method acting
Walking journals
Invention derived from nature
Importance of dogs to our well being
importance of making your bed daily
Off the grid living
RV communities
Abraham Lincoln Anna dotes
Importance of working varied jobs
Percentage risk of death and extreme unlikely hood of some
Rare astronomical event that would impact the earth
Pandemics
Oxegen,holding breath,free driving
Green house effect
Nazca Lines in Peru ie Ant seen from the sky
Mandela Effect
Power of 2 jobs wozniak, Lennon Mc
Some infinitives are larger than others
The rough corner Zen principle
Anaxmander
Fine structure constant
Nobelitis
Indexcality
Shiva
Entropy and Time
Poincaire the father of complex theory
Small difference in rounding lead to large differences
Cybernetics
For want of a shoe
More is different than fewer
What are the practical implications of what we are trying to learn ?
Nomitive determinism- names dictate your future
Pronoia -belief everyone is out to help you
Help you
House of wisdom,-arabtype- library of Alexandria
Tiger mother
Manifestation
Einstein dictum- everything should be made as simple as possible and no simpler.
Q-day The day quantum computers break the toughest code and nothing is secure.
People becoming super sensitive
Brain vs Mind
10 percent human. Othe cells aren't us
Voynich manuscript
Uncle Floyd
Picasso's : art is a lie that realizes the truth
A 20 minute daily p
walk in the woods is equal to taking stress meds
Laplases demon
3 body problem
Using pictures to solve problems
Asteroid Mining
1908 Tunguska metor in Russia
August 4 25
Genius hesitates.. smart people are hesitant about what they know
This is a world of happenings [ events ] not of things rovelli
The 432 Hz frequency the "universal frequency calming and harmonizing effect on the body and mind.
Curved Space Time and Gravitational Field when it heats up ?thermal vibration of a hot space time
The big bounce
Integrated informational theory
Montessori
Sturgeon's law. 90 percent of Everything is trash.
Fire hose of information
Turtles all the way down __story
The Cambrian explosion
Einstein changed his mind frequently
Perspective in art discovery. Renaissance
Unknown unknowns
Melissa Franklin was intrigued to know whether, if I could press a button and know it all, would I do so?
Lascaux caves in France
Mcgurk Effect
The Book is like a hammer
Memory Palace
Hilbert hotel
Brain Teaser about hotel room 3 people and change
A length of string
Turing Machine
Are are all numbers computable. Turing proved n0
Dikw data information knowledge wisdom
Tsunami and indegenious people cultural wisdom saved them
The computer placed in the Slums
5 dimensions of curiosity
Daniel berlind
Knowledge what vs knowledge how
Lisbon earthquake of 1755
First library in babylon
Ancient Chinese test
Language puzzle ...there is a universal Grammer
Redundancy in meaning . Yesterday I ran
London cab driver memory
Ozmiantites Shelly
Needham book on 11th century polymath
This question has come to be known as 'the Needham Question' which he expressed as “the essential problem [is] why modern science had not developed in Chinese civilisation (or Indian) but only in Europe. JOESPH NEEDHAM
Feynmann O Ring story
The Ramsey Effect
Jeffrey Pike
Hokule Hawaii to Tahitti recreation of ancient Sea voyage recreation
The Gaokao, or National College Entrance Examination in China, is a highly competitive standardized test that determines students' eligibility for university admissions.
Jesus and Buddah
Redundancy in communication
Least interesting number
Taxi cab numbers
Ankur was an ancient city of one million
What is it like to be a bat ?
The Mind Body Problem
Blind mole rats
Einstein Godels walks at Princeto
Annus mirabilis is a Latin phrase that means "marvelous year", "wonderful year", or "miraculous year".
Lyapunov exponen
The wife died and the king died
The wife died and the king died in grief
Some inventions are more important than others
Innovation comes in spurts
Hurricane Sandy return to the past
Tardigrade from space ?
Slime Molds through Maze
Incomensorate
Unami
Joy of small things
Burdians Ass
Inquire within/ incomplete education
The Trolley Problem. Ethics
Math lives outside ourselves
Brain in Vats
Best known of these is the Chinese tale of Chuang-tzu, fourth century B.C. Chuang-tzu was the man who dreamt he was a butterfly, then awoke to wonder if he was a butterfly dreaming he was a man.
Humes Fork
Millennium problem
Xprize
Ppp0Philosphy and Mathematics
Different infinity
Nicholas Bourbaki the fake mathematician [viey, baye ?]]
Algebraic Geometry
We use many Invention that we are uncertain why they work. CAT Scan
Baumol's cost disease is an economic phenomenon where the cost of services in labor-intensive industries (like education, healthcare, and the arts) tends to rise faster than inflation, even if productivity remains stagnant. This occurs because wages in these sectors tend to increase at the same rate as wages in more productive sectors, but their ability to improve output through technological advancements is limited.
DUNNING Krueger effect= Dumb people are not smart enough to know how stupid they are.
The Knowledge - is the famous London Taxi Driver test.
TasteFreeze taste in music locking down
The phrase "How long is a piece of string?
9/27/25The head found in every block of Marble...
Flâneur (French: [flɑnœʁ]) is a type of urban male "stroller", "lounger", "saunterer", or "loafer". some nuanced additional meanings a flâneur is an ambivalent figure of urban affluence and modernity, representing the abili
(PLEASE feel free to comment if you can think of additional items)
Reworking this into a reasonable order. In Process
Technology-Computing
Moores Law
Babbage and Ada
The Enigma Machine
The Differential Machine
NP completeness
Turing Mach
Von Neumann
Chinese Room
Steve Jobs Font
Elon Musk
Einstein failing math
Agile work
Guardrails
a single source of truth
math
Godel: Not all true things can be proven true
Quantum Physics
Light being a particle and a wave - Duality- 2 hole experiment
Schrodinger's Cat
Heisenberg thoughts on knowing
Parallel Universes
Quantum Entanglement
Quantum Duality ? being both a 0 and 1 at the same time
APP we use technology NMR although we don't understand why it works
Machines should do the work freeing people for more _____ tasks
Complexity & Chaos
Black Swans
Zipfs Law
Connectivity
idea virus
The 6 degrees of Separation
The World at Large
The improvement of the World re popluation, mortality rates, wealth,less wars, improved agriculture and medicines
Benefits of Diversity
Drawbacks of Global - Invasive Species
Unintended Consequences
Tragedy of the Commons
Health
John Snow Pump Handle
Innovation
The Possible Adjacent or is it the Adjacent Possible ?
Messiness and creativity
10,000 hours
Seemingly pointless fundamental research often reps big benefi
incremental change vs rapid change
disruptive industries
crowd sourcing
Xprize
how we found what we had thought about ulcers was all wrong
Knowledge, Learning and Memory
Degroots study of pattern recognition in Chess Grandmasters
The library of Alexandria
Everything books
Flight Checklists
Pilots vs Doctors
patton trolls
notebook by bedsite
forgetting patterns and software
remembering 5-7 items short term memory {bunching to help)
Networking and Connectivity
benefits of diversity -Silk Roads
problems of Monoculture and globalization
Invasive Species
Emotional contagion
Singularity
The magic number of 150 people
Cities being more energy efficient than smaller towns
Cities and even Slums being a hotbed for creativity innovation
How friends emotions impact you
Butterfly effect
Game of Life
Health + Social
The Mind is not just the Brain but also many other parts of your body
are we losing skills due to technology -Gps
self selecting means less rounded individuals
Thinking Fast and Slow
The Lizard Brain Hypothalamus
Sitting is the new smoking
Mirroring/ matching energy help people relat
first seek to understand before being understood
Men vs Women communication style
Men offering Solutions when a women wants to be heard
Bucket List
How most decisions are emotional vs logical
How much of what we believe is not literally true
how we fool ourselves
Bowling alone - less group socialization
John Snow Pump Handle
Business
failing fast
Improve - the yes and technique
The Power of Stories
The Long Tail
Pesonal Branding
Need for differeniation
Napster killing the music industries
Live performance becoming the way forward for musicians
Oldies that live forever
Theory X and Y
Maslow Hierarchy of needs
modern times
Random things (to be reworked.
Populism
Antiintellectuals
Tech Schools better than college
Placipo Effect
Cold Reading
Ray Hymans
Brain network
Madness and Chess
Madness and the study of Infinity
infinite monkey typewriters
The film industries relying on remakes
cancell culture
Shit my dad says
Archiving larges amount
sampling
Reduced Birth Rates
Reduce Recycle Reuse
Vacination arguments
Kitty Genoese
The famous social experiment involving guards and prisoners (fill in exact detail)
The social experiment with campers (Rattlers etc)
The pig that wants to be eatenw
The long Now
irrationality and economics
Experimentation
Limits to folding a paper in half
inefficentcy of wind farms
Karl Popper
Wittinger
Geometric Progression- Story of the Grains on the Checkerboard
** some new adds**
Monty Hall Problem
The Fox and the Hedgehog
All families are happy in the same way
** some more adds***
Cern Reactor
Project Gilgamesh
Wooly Mammoth Cloning Project
the first analog computer - greek device 60 bc - Antikythera Mechanism
The importance of time as we entered the modern world
Changing DNA in mice to extend life
Happiness -how to measure and what really contributes to it
*2,7 adds
Kuhns the structure of Scientific Revoluitions
Naked Mole Rats - longevity and also hive mentality
Ants, Bees , Sparrows and hive mind
Zebra stripes and their purpose
Bullet journals
Eyes on the street - jacobs -life and death of amrican cities
Traffic - the dutch town which benefited by having no traffic signs.lights in busy areas
Walking as the ultimate exercise related to thought, heart health
Occams razor
The folly of tarrifs
*2/8 adds
Cargo Cult
Filter Bubble
6 breathes a minute ultimate number
120 bpm excercize optimum
Throwing rocks at the google bus
Analog vs Digital
Scale
* 2,14
The thought process behind raid on Bin Laden
Handwashing - improve compliance at hospitals
Semilweiss - handwashing not accepted
Whittensteib-language shapes understanding
2.19
Marshmallow test-Grit
Alice in Wonderland -6 impossible things before breakfast
The Red Queen
See the world in a grain of sand -william blake
The old joke (zen koan) about looking for your keys in well lit places not where you lost them
Jumping the shark
Weak ties better than strong ties in networking -gladwell
added 4.8 needs clean-up
Tendency to be contrary
Beatles and shakespeare
Scarab effect Jung
See something say something
Bias to action
Better to do something than nothing
You must have a reason for saying that
Motion is the lotion
It from bit
Entropy
More room at the bottom
Emergence
Evo devo
Long tail
Publish or peril
Entropy
Publish vs Perish percission tipping point of 25 to 30 percent
Selfish gene
The true codt of free parking
Elephant and the blind man. Eating an elephant one bite at a time
10000 foot view
Can't design a plane as you fly it
Nothing new under the sun
Mallow hiarchy of needs
Sour grapes
It hurts when I do that
Practice practice practice hacking things such as happiness
Cultures approach to things
Scandinavian, Japan
Brute Force. Proof by exhaustion
If ir bleedis it leads
Being comfortable.uncomfortable
Who is happiest?
Rubik cube
Stem and steam
Why we lie to ourselves
Paradox of choice
Getting unstuck
Positive feedback loop, ai improving ai
Diminishing returns
Baby Steps
Syssaphis
30 days makes a habit
,
Map and the territory
Anki
And timed repetition
Either or vs yes and. Physics Duality
Zen ?
Stone kublah khan Arches keystone
Cabinet of curiosities
Silk Roads
Bohr comment on waiting for oldscientist to die out
Boiling the frog story of gradual change
Stickiness
Nonfiction fictin
The dark ages are nor that dark
The original inve tor not credited. X law
Bedford law
Edward tuftee
Connection as in james Burke connections
Improvement in precision leading to industrial revolution
Coffee house role as meeting place for ideas
Coffee and tea leading to better health less untreated water
Importance of not giving a F.
Symmetry and beauty
Golden mean rectangle
Sand lack of
Hans rollings sp ?
Resilancy, grit,
Curiosity
Pixar meetings
Growth mindset
Falcity of exceptional brains. Such a thing as exceptionalism
Non judgemental
Important of naming. Framing
Max plank scientist die out
Joesph Campbell george Lucas
Willim james nieche
Pixar storboard and testing
Emotional intelligence
The quietness places on earth
What we believe about the past is wrong
Greeks invented vowels
Cave art
Half the world couldn't write I. 1960
40 years of 10 percent to geta phone
10 of vcr 5 years
We become hermits⁹b hhb x qgjvvv. Bb b b ɓɓɓbb b cgccgcc v gg
Branding
Crickets synoicing
àI'm
Duncan watts
Math vs magic relationship
John snow ghost map
Quiet place
Need for more movements in school
Mis en place
Don't follow your passion
Metcalffes law size of network
Big hits pay for a lot of experiments
Reactivity. Watched people act differently
Example of the light experiment
What's measured most
Ooda loop Boyd Get hit in the mouth
Reb9uilding the world from scratch
Netflix cultute
Herd immunity
Finite nature of willpower and attention
Power lie and Bully lie
Kardashev doubling
Caos monkey. Coding
Overview effect seeing earth from space
Allen curve. Closeness and idea exchange
Infinite Corridor at MIT
Taylorism
Loci
Curves in architecture
Concept map agile reduces cognitive load
Automony empowerment
Steve Jobs and fonts
Steve Jobs and think different
2nd mover advantage
2nd fast
Imitation
Medication error
Sterile cockpit
Steve Jobs copying Parc
Thinking as stories as conversation
Delusions of the crowd, group mind
Synchronizing, Japanese exercise, swinging. Sync, military drilling, shared attention. Cooperative eye hypothesis
Intrinsic motivation.the morning mile, walking in a circle.
Shared artifacts,
Einstein and Goedel friendship
The ..extended. middle
P vs np
Goldbach conjecture
Flow, small steps
Flow in fragments
The Vienna circle
Gilbert
Longitude prize
Laws of math are discovered not invented
Consciousness of Coral, Cell. Photon
Inco.leteness and undecidability
Metamathematical
Goedel talked to intuition
Rousseau vs Voltaire
Rousseau man is born free andeverywhere else he is in chains
Nature vs nature
Kant one can only learn through experience
Metaphors
What does apori mean
A priori. What comes before and serves as a framework of things to follow
The Men'y 6.30 O0s house
0
George lematric the priest that came up with the big bang and the expanding universe
Information and black holes
Positive effects of labeling body sensations
Humor as a cure for sickness
What you would do if you couldn't fail
What would you do if you had a day to live
Reality therapy
The human being is the only animal...
Shakespeare quote
Children say the darnest thing
Phinius gage rod in brain
Creating notes reduce anxiety
Fact vs opinion
Humans love control
Personal subjectivity of color. Is yellow the same for everyone.
Faulty of memory, noticing
Law of large numbers
Punished by rewards demotivating
The plus of competition
The minus of competition
Out of the box understanding of ulcers
Coffee and Tea reducing alcohol use in 1670 England
Hawley explained. It was also the birthplace of periodical literature in England, whereby Hawley said “the coffeehouse was put on paper” in the form of essays. T
Many analogies from wizard of Oz
The invisible gorilla doing the basketball drill
Clever Hans
Dog training applied to humans
Shaming
The world with out us
Henrietta lacks
Göbekli Tepe in southern Turkey, a temple-like archaeological complex filled with intricately carved symbols, indica
Showing hunter gathers can build temples
City on the hill
Roswell and Johnson
The infinite hotel
Van Halen m and Ms
Mao killing sparrows that led to a locust plague
Clockwork universe
Piaget child studies
Human brain growth purposes
Flow
Immovable force
Angel on pinhead
Ravens apes can know 3 vs 4 items
Hobson choice
Light bulb cost if made by hand
*** updated again 5/4/25****
Galton and IQ
Peers vs Adults
Dandelion children. Orchid children
Finns education
Finns no reading in kindergarten just social desktop publishing and zines
Polymorphic rocks and dark oxygen
Rogue planets
15 minutes of fame in internet age
Thanked for speed show and F1
Shakespeare plays becoming modern movies west side story
McArthur grant
White hydrogen
Lebitz. The best of all possible worlds
Dogs, Children, athletes and companies find comfort in imposed structure
Illegal crypto mining and the waste
Whack-a-mole
Cadence
Seinfeld continuous calender
Intensive study vs extensive study - in means break everything down slow ext is faster and in a completess philosophy. Get er done.
Mis en place
Ghost in the machine
The "ghost in the machine" is a term originally used to describe and critique the concept of the mind existing alongside and separate from the body. In more recent times, the term has several uses, including the concept that the intellectual part of the human mind is influenced by emotions; and within fiction, for an emergent consciousness residing in a computer.
Deluxe machinaZZZ
Lucritious the swerve
Chaos engineering
Message discipline
Haber-bosch ammonia feeds half the world
Plato and the Cave anology
Pax Romana
Deus ex Machina- a contrived plot to end a drama.
Squatting
Indias demonitization
Goedel bach escher
Virginia blue bell
Native wildflower nursery
Lenten rose
The wealth effect
Top 1Percent highest income
owns 50 percent of stock. 62 percent hold stock
The warburg institute
Flaubert Dictionary of accepted ideas
Laughter is [ the best] medicine
Zeitgeist
Name of God
Extraordinary claims require Extraordinary proof
Can't disprove the possible existence of something
Why Zebras have stripes
Hycen {ocean cover planet} K2 18b planet 99.7 percent likely to have life.
Have life
Warren Buffet . Charlie Munger financialadvice
Drug dealing as a business model
Method acting
Walking journals
Invention derived from nature
Importance of dogs to our well being
importance of making your bed daily
Off the grid living
RV communities
Abraham Lincoln Anna dotes
Importance of working varied jobs
Percentage risk of death and extreme unlikely hood of some
Rare astronomical event that would impact the earth
Pandemics
Oxegen,holding breath,free driving
Green house effect
Nazca Lines in Peru ie Ant seen from the sky
Mandela Effect
Power of 2 jobs wozniak, Lennon Mc
Some infinitives are larger than others
The rough corner Zen principle
Anaxmander
Fine structure constant
Nobelitis
Indexcality
Shiva
Entropy and Time
Poincaire the father of complex theory
Small difference in rounding lead to large differences
Cybernetics
For want of a shoe
More is different than fewer
What are the practical implications of what we are trying to learn ?
Nomitive determinism- names dictate your future
Pronoia -belief everyone is out to help you
Help you
House of wisdom,-arabtype- library of Alexandria
Tiger mother
Manifestation
Einstein dictum- everything should be made as simple as possible and no simpler.
Q-day The day quantum computers break the toughest code and nothing is secure.
People becoming super sensitive
Brain vs Mind
10 percent human. Othe cells aren't us
Voynich manuscript
Uncle Floyd
Picasso's : art is a lie that realizes the truth
A 20 minute daily p
walk in the woods is equal to taking stress meds
Laplases demon
3 body problem
Using pictures to solve problems
Asteroid Mining
1908 Tunguska metor in Russia
August 4 25
Genius hesitates.. smart people are hesitant about what they know
This is a world of happenings [ events ] not of things rovelli
The 432 Hz frequency the "universal frequency calming and harmonizing effect on the body and mind.
Curved Space Time and Gravitational Field when it heats up ?thermal vibration of a hot space time
The big bounce
Integrated informational theory
Montessori
Sturgeon's law. 90 percent of Everything is trash.
Fire hose of information
Turtles all the way down __story
The Cambrian explosion
Einstein changed his mind frequently
Perspective in art discovery. Renaissance
Unknown unknowns
Melissa Franklin was intrigued to know whether, if I could press a button and know it all, would I do so?
Lascaux caves in France
Mcgurk Effect
The Book is like a hammer
Memory Palace
Hilbert hotel
Brain Teaser about hotel room 3 people and change
A length of string
Turing Machine
Are are all numbers computable. Turing proved n0
Dikw data information knowledge wisdom
Tsunami and indegenious people cultural wisdom saved them
The computer placed in the Slums
5 dimensions of curiosity
Daniel berlind
Knowledge what vs knowledge how
Lisbon earthquake of 1755
First library in babylon
Ancient Chinese test
Language puzzle ...there is a universal Grammer
Redundancy in meaning . Yesterday I ran
London cab driver memory
Ozmiantites Shelly
Needham book on 11th century polymath
This question has come to be known as 'the Needham Question' which he expressed as “the essential problem [is] why modern science had not developed in Chinese civilisation (or Indian) but only in Europe. JOESPH NEEDHAM
Feynmann O Ring story
The Ramsey Effect
Jeffrey Pike
Hokule Hawaii to Tahitti recreation of ancient Sea voyage recreation
The Gaokao, or National College Entrance Examination in China, is a highly competitive standardized test that determines students' eligibility for university admissions.
Jesus and Buddah
Redundancy in communication
Least interesting number
Taxi cab numbers
Ankur was an ancient city of one million
What is it like to be a bat ?
The Mind Body Problem
Blind mole rats
Einstein Godels walks at Princeto
Annus mirabilis is a Latin phrase that means "marvelous year", "wonderful year", or "miraculous year".
Lyapunov exponen
The wife died and the king died
The wife died and the king died in grief
Some inventions are more important than others
Innovation comes in spurts
Hurricane Sandy return to the past
Tardigrade from space ?
Slime Molds through Maze
Incomensorate
Unami
Joy of small things
Burdians Ass
Inquire within/ incomplete education
The Trolley Problem. Ethics
Math lives outside ourselves
Brain in Vats
Best known of these is the Chinese tale of Chuang-tzu, fourth century B.C. Chuang-tzu was the man who dreamt he was a butterfly, then awoke to wonder if he was a butterfly dreaming he was a man.
Humes Fork
Millennium problem
Xprize
Ppp0Philosphy and Mathematics
Different infinity
Nicholas Bourbaki the fake mathematician [viey, baye ?]]
Algebraic Geometry
We use many Invention that we are uncertain why they work. CAT Scan
Baumol's cost disease is an economic phenomenon where the cost of services in labor-intensive industries (like education, healthcare, and the arts) tends to rise faster than inflation, even if productivity remains stagnant. This occurs because wages in these sectors tend to increase at the same rate as wages in more productive sectors, but their ability to improve output through technological advancements is limited.
DUNNING Krueger effect= Dumb people are not smart enough to know how stupid they are.
The Knowledge - is the famous London Taxi Driver test.
TasteFreeze taste in music locking down
The phrase "How long is a piece of string?
9/27/25The head found in every block of Marble...
Flâneur (French: [flɑnœʁ]) is a type of urban male "stroller", "lounger", "saunterer", or "loafer". some nuanced additional meanings a flâneur is an ambivalent figure of urban affluence and modernity, representing the abili
March 11, 2021
There are so many things you know but haven't thought about it deeply, maybe sometimes you thought about it, but never got any proof that your instincts are right, well this book is the answer for the marketer inside you. It opens your eyes. Read this in parallel to another book called Brandwashed.
October 30, 2022
This is a combination video-and-book set, with an 89-page course book. It was well-organized and easy to listen to. It was a bit repetitive, and was more oriented to commercial marketing than I was expecting.
October 27, 2017
I'm about half-way (and plan to finish), but wanted to start a review. I love The Great Courses. They seem to be similar to 100-level college courses without the midterms/finals. The professors usually use academic language one would expect from a entry-level course in the subject.
How Ideas Spread has posited numerous statements so far that do not distinguish between correlation and causation. Prof Berger will instead leap to the assumption that, say, having an open vowel sound in a potential name for a car will cause a person to believe the car to be roomier when compared to a similar sounding car name with a less open vowel sound. The single study points to there being a correlation in this case, but without more data it seemed irresponsible conclude causality.
Sometimes it's very useful to speculate about causality when there isn't enough information to prove it yet, but academics will usually point out when this speculation is happening. So far, this book/course seems to be more inline with a marketing book in the business improvement section of a bookstore rather than an entry-level academic/scientific explanation of how ideas spread.
Not necessarily a bad book at all, but it's different than what I expect from a Great Courses title.
How Ideas Spread has posited numerous statements so far that do not distinguish between correlation and causation. Prof Berger will instead leap to the assumption that, say, having an open vowel sound in a potential name for a car will cause a person to believe the car to be roomier when compared to a similar sounding car name with a less open vowel sound. The single study points to there being a correlation in this case, but without more data it seemed irresponsible conclude causality.
Sometimes it's very useful to speculate about causality when there isn't enough information to prove it yet, but academics will usually point out when this speculation is happening. So far, this book/course seems to be more inline with a marketing book in the business improvement section of a bookstore rather than an entry-level academic/scientific explanation of how ideas spread.
Not necessarily a bad book at all, but it's different than what I expect from a Great Courses title.
April 12, 2023
I’m not sure which this book informed more, how to ensure ideas spread or those methods people use to spread ideas that are ineffective. Either way, the book was informative and easy to follow.
Recommend for those looking to ensure their ideas stick initially, gain traction, and spread over time.
Recommend for those looking to ensure their ideas stick initially, gain traction, and spread over time.
October 4, 2014
This is a good series of lectures. The professor presented several ideas that I (surprisingly) hadn't heard before regarding viral marketing and did not simply rehash the thoughts and philosophies of other business strategists. The professor is highly knowledgable - his ideas were well spoken and he presents his concepts with clear articulation.
January 22, 2021
Enjoyable and informative. Marketing has been a part of every aspect of my career years. I spent nearly 20 years of that time in a marketing department focused primarily in print media, but which evolved into web interfaces starting back in the early 2000’s, like everyone had to.
Not always exciting working the trenches of paginating and distributing sales catalogs, especially in a business to business environment, but the world of marketing overall is very interesting as a career. Developing an idea from infancy to user interface and then evolving it again as user tastes and needs evolve is something I still find fascinating... but it is sometimes difficult to predict successes and failures since they are often brought on by outside forces.
This course provides an interesting type of consumer perspective examination which is quite similar to the difference between looking at a photo (taken in fixed lighting from a single angle) to that of watching a virtual guided tour given by way of a drone video operated by a skilled tour guide.
The lecturer zooms into focused parts of the subject matter and allows the reader to get a 3D view of many alternate campaigns and user perspectives about those campaigns. He includes details on the results of those efforts and often indicates the margins by which they either succeeded or failed.... then explains why.
Highly useful considerations, even for people interested in or currently pursuing careers that involve only light marketing.
Not always exciting working the trenches of paginating and distributing sales catalogs, especially in a business to business environment, but the world of marketing overall is very interesting as a career. Developing an idea from infancy to user interface and then evolving it again as user tastes and needs evolve is something I still find fascinating... but it is sometimes difficult to predict successes and failures since they are often brought on by outside forces.
This course provides an interesting type of consumer perspective examination which is quite similar to the difference between looking at a photo (taken in fixed lighting from a single angle) to that of watching a virtual guided tour given by way of a drone video operated by a skilled tour guide.
The lecturer zooms into focused parts of the subject matter and allows the reader to get a 3D view of many alternate campaigns and user perspectives about those campaigns. He includes details on the results of those efforts and often indicates the margins by which they either succeeded or failed.... then explains why.
Highly useful considerations, even for people interested in or currently pursuing careers that involve only light marketing.
July 28, 2019
Have you ever wondered why some things stick in memory and others are quickly forgotten? Professor Jonah Berger shows how through introducing the reader/listener to a new language that explains how ideas spread in American culture today. He introduces the four principles of human memory or simplicity, unexpectedness, concreteness and credibility which tend to be "stickier" and thus more memorable. These ideas lead to beliefs, open doors to a need to belong and thus to be identified with things that make the "world go round." Chapters include Social Epidemics-Why Things Catch On, The Basics of Consumer Psychology, The Social Influence of Conformity, Word of Mouth; Powerful and Persuasive, The Social Currency of Shared Ideas and Messages that go Viral. Fast paced and with a message of multilevel meaning about how ideas spread, The Great Course, How Ideas Spread feels like learning a new language, the language of the quickly evolving American scene.
January 5, 2021
Interesting lectures that address elements of personal psychology, network theory, and influence theories. The work has a strong focus on what marketing research can tell us, since that is where most of the relevant research was done, but Berger does a nice job of explaining how those results apply more broadly to ideas spreading in general. A nice connection of his own research to the work of others.
I was particularly intrigued by his arguments against two widely discussed tropes: (a) that social media has fundamentally changed the communications that influence us, and (b) that there are certain persons who are more important influencers for everyone, and therefore worth paying for their social influence. He does a nice job of showing how there are ways in which popular people sometimes influence some people, but that word-of-mouth from friends are always more important drivers of idea acceptance.
Well worth the time to listen.
I was particularly intrigued by his arguments against two widely discussed tropes: (a) that social media has fundamentally changed the communications that influence us, and (b) that there are certain persons who are more important influencers for everyone, and therefore worth paying for their social influence. He does a nice job of showing how there are ways in which popular people sometimes influence some people, but that word-of-mouth from friends are always more important drivers of idea acceptance.
Well worth the time to listen.
May 6, 2019
An interesting exploration of the conditions that cause some things to catch on and others not to. The information was fascinating and the presentation easy to follow (audiobook). The only downside was that the author sometimes laboured a point till I felt like screaming ‘I've got it already - let’s move along please.' In sum though, I learned quite a lot about human behavior and how this influences trends. Interestingly, some of this is counter-intuitive.
The author has a very clear and pleasant speaking voice - crucial to the success of a recorded series of lectures - and a good sense of humor which lightened the topic and made his examples more memorable. It was a really worthwhile listening experience.
The author has a very clear and pleasant speaking voice - crucial to the success of a recorded series of lectures - and a good sense of humor which lightened the topic and made his examples more memorable. It was a really worthwhile listening experience.
November 13, 2018
Summary: This is a "Great Courses" audio course, so it's a series of lectures about "How Ideas Spread". Topics covered include consumer psychology, word of mouth, and social networking.
Review: I enjoyed this. I thought that the ideas were really interesting and might be helpful as I try to advertise for my library/business. It is a little outdated, but only by a few years -- nothing major. It was just a little bit noticeable.
Review: I enjoyed this. I thought that the ideas were really interesting and might be helpful as I try to advertise for my library/business. It is a little outdated, but only by a few years -- nothing major. It was just a little bit noticeable.
October 9, 2023
This is a marketing 101 set of lectures. It has some insightful ideas and some things to ponder and for a group of 12 lectures this is all you can ask for.
I dislike reading about money and yet time and again I end up reading about it, from different angles, sure but at the end of the day it's still how to sell shit. This hurts my poet's soul. Life is more than a transactional enterprise...sigh.. that was my scream to the void. All in all a good set of lectures with an engaging speaker.
I dislike reading about money and yet time and again I end up reading about it, from different angles, sure but at the end of the day it's still how to sell shit. This hurts my poet's soul. Life is more than a transactional enterprise...sigh.. that was my scream to the void. All in all a good set of lectures with an engaging speaker.
This entire review has been hidden because of spoilers.
January 31, 2017
I greatly appreciate lectures and books based on research and this is one of them (consider reading/listening to his book Contagious). The insights given for how things catch on are amazing and very useful in many instances. The insights help understand our social interactions also. This is well worth hearing.
August 2, 2018
A couple years later I still find myself thinking about some of the things he talked about in the lecture series. For instance how if one person is staring at the sky people will walk around them, but if three people are others will stop and stare too.
It's an interesting blend of psychology, marketing, sociology and worth the listen.
It's an interesting blend of psychology, marketing, sociology and worth the listen.
March 22, 2019
A decent but not groundbreaking offering from The Great Courses. This text covers a lot of ideas in marketing and sociology, examining what makes certain ideas stick or "go viral," as the kids say nowadays. There is not really a clear thesis of how this process works, but the investigation is engaging and accessible for listeners.
January 6, 2019
A "meh" book. Covers more marketing fundamentals than I would have liked. Covers some good questions, like how or if one would price a social network influencer for their advertisement, but doesn't really go into detail on the mechanics. Great for beginners
June 28, 2018
I will be using this to my advantage. :-)
August 28, 2018
Interesting concepts and clearly stated.
November 21, 2020
Dispelled some casual theories I had.
April 29, 2021
The best of nonfiction!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
This entire review has been hidden because of spoilers.
July 10, 2021
Awesome!
April 13, 2022
Not what I expected (I expected more sociology than marketing) but still an interesting and educational read
April 14, 2023
It was a super great course.
Suppose you are trying to get an idea/product out. This is the course for you.
Suppose you are trying to get an idea/product out. This is the course for you.
April 30, 2023
Interesting concepts about human behaviour.
June 28, 2023
Great book but to lazy to reach until the peak.
August 28, 2023
Decent book, much of the same content as his book “Contagious” with ideas you can apply if the attention economy matters to you
November 1, 2023
It's a good introduction to psychological and sociological aspects influencing the potential of ideas to spread and make an impact.
November 12, 2023
A good overview of the subject. Topics are presented in a manner appropriate for beginners. You don't need years of marketing experience to appreciate the course.
February 21, 2024
This was a very insightful lecture & easy to follow.
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