Catalytic Experiences: Persuading Scientists and Clinicians with Effective Digital Marketing

by Hamid Ghanadan

In this book, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare. Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market’s understanding in their favor. With four detailed stories of companies that have successfully used the model to achieve the most common marketing objectives, Catalytic Experiences is an excellent companion for product/marketing management and executives who need to develop winning marketing strategies.

160 pages, Hardcover

Published May 1, 2016

About the author

Hamid Ghanadan is the founder of Linus, a creative digital marketing agency that focuses solely on collaborating with partners in the healthcare and life science industries. Hamid has dedicated his career to closing the gap between science and humans by studying the interplay between logic and emotion in how people comprehend technical information. A biochemist turned digital marketer, Hamid has written two books—Persuading Scientists and Catalytic Experiences—about the decision-making patterns of scientists, and what this means for today’s marketing landscape. He has appeared on the global stage at TEDx as well as a frequent guest speaker at corporations and industry conferences and a trusted contributor to several industry publications and magazines.