Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

by Al Golin

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. The recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. In Trust or Consequences , he reveals how This invaluable resource offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

224 pages, Paperback

First published January 8, 2003

About the author

(1929-2017)

Reviews

[Betty · Rating 4 out of 5]

Really helpful and knowledgeable on how to create trust strategies for a business

[Jen · Rating 4 out of 5]

This is a book I had to read for my PR capstone, and anyone in PR should read this book. It has great references to all the major crises that have happened in the last 20 years. I used it in many a papers.