Read it as psychology student for an introductory cours in anthropology. The writing and language of the author is beautiful and intellectual, if I may say so. However, I don't think the book is really destined at total "dummies" in anthropology. It gives an impression of describing the tip of the iceberg for people who have seen the whole iceberg, meaning, who already have some bases in this science, at least are fully comfortable with the terminology. A typical sentence contains at least a couple of anthropological (or, perhaps simply scientific) terms that are only briefly explained beforehand if at all, so that you slowly lose your sense of understanding of what's written (unless you compile a by side dictionary of these terms). I would have preferred a, perhaps, less intellectual, but more plain-written and accessible book.
Here are some examples of sentences you can read (I opened on a random page):
"Since anthropology has ambition to build scientific knowledge itself, a relativistic attitude to knowledge would at least partly undermine our own project. However, the value of studying science as a cultural construction does not necessitate taking position as to whether it is more or less credible than other forms of knowledge around the world".
I personally had trouble accessing the meaning of this type of text...
The first chapter was very good though, that's why I bought the book initially.