All the various books on consumer research, that I have read, differentiate themselves on 2 dimensions: (a) whether they are detailed and there is ample deep-dive and (b) whether the author/s takes the reader slowly step on step.
Besides performing fantastically well on the above 2 dimensions, Kerlinger's book adds a 3rd dimension i.e. what is the philosophy behind statistics. For example, in one of the chapters he says that "like any other method - consulting, intuition, others - research can be misleading. However, they are less biased. The numbers do not know what they are doing; it is the human who is informed/misinformed, biased/unbiased, knowledgeable/ignorant, intelligent/stupid. Treat numbers with neither with too great a respect nor too great a contempt."
He even starts the book's preface with the statement "some activities command more interest, devotion and enthusiasm than others: Science and Art. Once we become immersed in these, we devote all our thoughts-energies-emotions. Though they are far cry from each other, but in 1 respect they are similar i.e. we make passionate commitments to them."
Which research author's book have you read this? I have in none!!
This book was suggested to me by an ex team-mate of mine, a product of MICA and a passionate statistician himself.
Penelitian kuantitatif bener-bener satu bidang yang perlu gue belajar pake les privat. Coz here I am a psychology student dan masih buta sama penelitian ini, hahaha
Dari buku-buku metode penelitian yang gue punya, kerlinger yang paling menyeluruh dalam menjelaskan. Mungkin kalau mau baca sabar satu-satu, this book will help a lot.
Buku ini membicarakan penelitian ilmiah dibidang prilaku yang mewartakan pesona penelitian khususnya bidang behavioral dan ditulis oleh penulis tanpa cuti sabatical..bagus untuk referensi anda untuk skripsi/tesis.
Used this text to study for a methods and stats qualifying exam in my doctoral program. It was extremely helpful to have both research methods and statistics covered in one book. The author's explanations and discussions were clear and thorough. However, the book (published in 1986) is somewhat outdated. The final chapters (covering multivariate statistical techniques) are better analyzed and described in more recent publications, especially since in the social sciences we so heavily depend upon statistical software.
Buku yg sangat berguna (dan diakui oleh dosen sebagai buku yg dapat dimasukkan dalam referensi) dalam mengerjakan tugas kuliah yg berhubungan dengan metodologi, statistik dan riset di bidang ilmu psikologi. Masih gw pake sampai sekarang di pekerjaan. Nih lagi ada di antara tumpukan buku di meja kerja gw.
A woman on Craigslist gave a way a huge box of books that belonged to her child. I like books so I went to pick them up. Lo and Behold, all books on abnormal psychology, Human behavior, and writings from folks about their patients. A box full of shit perfect for Ella!
Asas-asas penelitian behavioral... hwih buku yang cukup mantap dijadikan alas bantal... dan terjemahannya sumpehh... susah banget dimengerti.. tapi, banyak membantu..