The Franchising Handbook: How to Choose, Start and Run a Successful Franchise

by Carl Reader

Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.

Genres: Business

322 pages, Kindle Edition

Published July 14, 2016

Reviews

[Wessel · Rating 2 out of 5]

Hoe vaak je in de eerste 100 paginas de term bfa (British Francise Association) om je oren krijgt geslagen slaat nergens op. Alle cases die tot dusver zijn besproken gaan ook alleen over de positieve dingen van francising. Ik heb niet het idee dat dit een objectief boek is.

2 sterrem