MKTG

by Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel

with Mktg Online, 1 Term (6 Months) Printed Access Card

Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. With MKTG Online, students explore MKTG anywhere, anytime, and on most devices! The intuitive StudyBits(TM) functionality empowers students to study more effectively and visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing Course. With cutting-edge cases, engaging images, and profiles of today's most compelling marketers, MKTG shows students how the principles of marketing are applied at the world's top companies every day.

Genres: Business, Textbooks, School, College, Nonfiction

392 pages, Paperback

First published January 1, 1992

Reviews

[Athena]

😧😔

[Laura Weigand · Rating 5 out of 5]

I actually learned a lot from this book. It was easier to read than most text books. I appreciate that.

[Bookreadingnarcissist · Rating 3 out of 5]

The only useful and informative part of the book was the parts on segmentation. 3/5

[Sourabh Gharde]

Standard textbook feel. Covers the syllabus properly but doesn't stand out in writing style. I used it more as a backup before exams than as primary reading.

[David Mattson · Rating 4 out of 5]

An exciting book to read about getting a product idea began - known - and out there. This book has much to teach about Marketing. I recommend this book to you, even though for me; this book was a textbook. I would still recommend it to you.

[Vanessa Convard · Rating 5 out of 5]

Excellent marketing book, especially for someone new to marketing.

[Alisha Brook · Rating 5 out of 5]

Title: MKTG
Series: -
Author: Charles W. Lamb Jr., Carl D. McDaniel & Jane Summers
Genre: Informational/ Business / Marketing
Rating: 5 stars

I found this a very useful and interesting book. It was recommended to me for my marketing course, and I would encourage anyone studying or interested in furthering their knowledge of marketing to add this book to their list.

The text was set out in a clear, easy-to-read format with colourful pictures, graphs and tables to aid the text. This really assisted with learning and made it much more enjoyable to read.

A really fantastic addition to any marketing textbook collection.

[Sarah · Rating 3 out of 5]

I'm not a big fan of marketing, so I'm probably a bit biased in my rating. The informatin was well laid out and easy to follow. I really liked the format of the book. It was designed to be more like a magazine than a book, which made it easy to carry around and study from. I liked the study cards in the back of the book as well. I would do a final review of them right before my exams and the information was very useful. This was assigned for school, but I thought it was interesting to read in general, which is rare for a textbook.

[Noelle · Rating 4 out of 5]

What great presentation! Material was presented in a manner that actually promotes not only an understanding, but actual interest in the field. Not at all boring.

[Rich · Rating 3 out of 5]

Great Book with tons of information in the world of marketing.

[Melissa · Rating 3 out of 5]

Not my favorite class, but it was an informative read.

[Caroline · Rating 3 out of 5]

Rudimentary but easy to read and full of examples.