Creativity Inc.: Building an Inventive Organization

by Jeff Mauzy, Richard A. Harriman

Explores the importance of creativity for sparking radical innovation.

Genres: Business, Leadership, Nonfiction

232 pages, Hardcover

First published April 1, 2003

Reviews

[Joe Richard Mason]

Chapter 7 was worth reading.

[Gemma Williams]

I didn't read any information about this book before I started and hoped it would have more to do with creative industries, in fact it looked at non-creative organizations and how creativity could help them, if that's what you're looking for I'm sure this book is good and full of useful suggestions. If you're already a creative person then skip this book, it's full of things you already know.