This fantastic books provides fresh insights into the world of what the author calls "celebrity journalism." In truth there is no journalism involved in the biased, self-serving, pay-for-story writing that goes on in the world of People editor Kate Coyne. While the book is wonderfully written and extremely entertaining, the author is misleading herself (and us) into thinking this is true journalism. It's not. She is merely part of a PR machine in which she uses stars to attract readers to make money for her publishers but agrees to give up the traditional ethical rules of journalism to do it. It would have made it an even better book if she would have had a sense of self-revelation about the propaganda she is involved in creating.
I read it when it first came out and again in 2021, then again in 2025. It felt equally as fun as the first time and the celebrity stories don't get old. There are so many good ones in this book that my only complaint beyond her false concept of journalism and bad moral values is that the book isn't long enough. At 240 very small-sized pages, she is just skimming the surface of her career. But she does include great details that will embarrass a few (Michael Douglas, Mariska Hargitay, Neil Patrick Harris). But being the subjective fan-babe that she is, even with the slightly negative stories there come positive spins on each star (she goes way, way too far out of her way to make sure Michael Douglas gets a big redeeming chapter near the end after he practically spewed venom at her when she first started her career).
Unfortunately, she becomes fan girl and over-praises way too many of the celebrities she covers, like Tom Cruise (painted as being worth converting religion for), her boss Jess Cagle (who is reportedly a sensitive self-centered jerk in real life), and Kelly Ripa (who gets mentioned multiple times in passing but for no real reason other than that she has a perky personality). Coyne also devotes way too much space to Kate Gosselin. We understand that the Kate Plus 8 mother gave Coyne her career by selling huge amount of People magazines, but the lack of objectivity in how she deals with Gosselin is shocking. No writer for any reputable publication should be trying to convince the public of how saintly her subject is merely for birthing 8 children while slamming the baby daddy. There is nothing fair or objective about the way anyone is portrayed in this book nor in the tabloid publications Coyne has written for.
Nothing illustrates her lack of journalistic ethics more than her story about trying to get Jennifer Lopez to say the exact words Coyne had determined the star needed to say for the headline on the Good Housekeeping cover. It's shocking to see that the writer's entire goal of an interview with a major star was to get Lopez to repeat back a few words Coyne had pre-determined to be the headline. This article was written with the express intent of trying to help turn Lopez's bad girl reputation into that of a good girl, ignoring her recent arrest with P Diddy and her quicky marriage to Chris Judd. A true journalist would go for the news, especially related to her arrest, and an objective view of how horrible Lopez is. A fake journalist, like Coyne, manipulates the star by asking puff-piece questions (making them look good), tricking them into saying words that the editors have decided are going to appear on the cover, and, of course, to sell magazines.
She writes, "The words 'celebrity journalist' are not an oxymoron." False--her whole career is built on non-professional behavior that no true trained journalist would do. Other examples include: begging publicists to allow interviews with famous cover celebrities such as promising the couch-hopping Scientologist Tom Cruise's publicist that "We won't let him look crazy" or thinking Kate Gosslin "is a superhero simply for raising eight kids largely on her own," which she thought before doing a day-long ride with the reality star which included her getting involved in the story by carrying Gosslin boxes and helping with directions. The writer of a feature piece may think it's okay to get personally involved with the subject, but that automatically makes it fake journalism.
Coyne apparently writes all stories from the perspective of a fan girl wanting to put the star in a positive light. Coyne proves herself to be a master of manipulation, public relations, and propaganda. She also loves to put herself in the middle of a celebrity sighting so she can gain personally from the encounter, which a real journalist would never do. She even admits to taking clothing left by celebrities, which is totally unethical.
Then there's the fact that this supposedly intelligent Oxford-attending English major doesn't know basics of the language. She claimed "GH" is an "acronym" for Good Housekeeping. She even repeats that concept, which is totally false. An acronym is an abbreviation pronounced as a word. Then this card-carrying proud Democrat uses her job at the conservative New York Post to repeatedly slam Monica Lewinski (not the true person at fault, President Bill Clinton) AND Coyne goes overboard when she meets Clinton she writes that if he would have asked her to have "a private tour of Air Force One and my pants" she would have "said yes to both." Wow. So not only is she a fake journalist, she's a biased ignorant one who brushes aside his lying under oath and misuse of office to instead dream about sleeping with him! Classy liberals, right?
She also has a few facts wrong in the book, including an inaccurate description of the Gaylord Opryland Hotel in Nashville. And a few times the sentences were weird, such as, "The Four Seasons is the kind of hotel where the scent of some unidentifiable but exceedingly rare orchid scents the perfectly climate-controlled air." Using the word "scent" two ways in one sentence? She learned that at Oxford? Or didn't have a thesaurus handy to change one of them?
Her millions of People readers think they're getting the truth but instead they are getting used by someone who is just part of the leftist Hollywood publicity machine that demean the innocents and promote the criminal elitists. Coyne may be a big fan but the one thing this book proves is that a decent highly-educated writer is not necessarily a real journalist.