Managing Private Labels: Sharing Knowledge From Research and Practice

by Koen de Jong, Hermann Sievers (Contributor), Loe Limpens (Contributor)

Managing Private Labels is the 3rd book of this author. Earlier he Private Labels in Europe (2007) and Private Label Uncovered (2011). Managing Private Labels is probably the most comprehensive publication on retailer brands to date. Many years of working in the international private label industry as well as extensive research lay at the basis of this book. It shares practical knowledge and experience that will provide a deeper understanding of running a private label business in an extremely competitive market. Special attention is given to the discounter retail format and recommendations for mainstream retailers to counterbalance this phenomenon. Other topics include improving supplier-retailer relations, how brand manufacturers can defend themselves, the role of packaging design, private label in emerging markets and the impact of new technology. Contents Chapter 1: Historical overview Chapter 2: Retailer competition Chapter 3: Retailer-manufacturer relations Chapter 4: Private label management Chapter 5: National brands in defence Chapter 6: Consumer perspective Chapter 7: Market competitiveness Chapter 8: Operational excellence Chapter 9: Private label packaging design Chapter 10: Discount retailers Chapter 11: Emerging markets Chapter 12: New technology Following its presentation during the Private Label show in Paris in March, the book Managing Private Labels received many positive reviews in trade magazines. "A companion guidebook for the private label industry" Food Magazine, March 2015 (Netherlands) "For anyone wanting to know more about own label and how it all works Managing Private Labels sheds light on much of it" The Grocer 4 April 2014 (United Kingdom) "New book shares insight into managing private labels" Retail World, 24 April 2015 (Australia) "If you are a novice on the subject, the book will make an expert of you. If you are already an expert, the book will confirm your brilliance" Global Retail Brands (USA)

208 pages, Hardcover

Published January 1, 2015