Visual Communication: Integrating Media, Art, and Science

by Rick Williams, Julianne Newton

A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today's visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live.

Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images.

This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Genres: Nonfiction

488 pages, Paperback

First published May 1, 2007

Reviews

[Jessica · Rating 2 out of 5]

This textbook was a vital part of my visual communications class. The text was written by my professor and her husband, and I am pretty sure that they are the only two people who will ever teach with this textbook. The book had a really strong narrative voice, but also attempted to be a straightforward informational guide about the principles of visual communications. Definitely a weird combination. What did I learn from this book? Nothing that an elementary school with a huge emphasis on the arts didn't already teach me...

[Danielle · Rating 4 out of 5]

Great book! I enjoyed the hands on exercises coupled with theory! So thankful my advisor recommended this book to help me prepare for taking some visual arts classes. I have a hard time creating and this book definitely gave me more confidence.