The 2-star reviews are based on wanting this book to be more complex.
Oh, the irony! 😂
Read that again.
I get it though.
Wanting more can be a tough habit to break.
I struggle with it.
I am using every ounce of effort to keep this review simple.
If you want dazzling insights about being successful...
You won't find it here.
This book delivers on its core message:
Keep it simple.
For that: ⭐⭐⭐⭐⭐
But why did I rate the book as a whole just 3 stars?
On the About-The-Author page, it says:
"Joe Calloway is a leading performance expert who helps great companies get even better."
I kid you not, on the very next page, it says:
"Joe has been a business author, coach, and speaker for thirty years, and his client list reads like an international Who's Who in business, ranging from companies like Coca-Cola..."
Stop right there! 🫸
"great companies..."
"coca-cola..."
"great companies..."
"coca-cola..."
"great companies..."
"coca-cola..."
"coca-cola..."—is poison. It is depression in a can.
It makes me question Joe's integrity.
But I think its just ignorance.
I feel he means well for the companies and ultimately the people he works with.
And it sounds like it was written by the Publisher, so I can't completely fault Joe.
But I know if I allowed my book to go out with that message, I couldn't be at peace with myself.
Perhaps 'great' was referring to the great size and influence of the company.
But I feel it should have at least mentioned Coca-Cola's influence isn't great for humanity's Soul.
And if that's unviable due to being threatened for defamation—don't include it at all.
Nit-picking much?
Perhaps...
Perhaps its time to go back to...
Keeping it simple.
Do I recommend this book for those looking to be more successful in life or business?
Yes.
But let the message sink in:
Keep it simple.
Apply it.
And don't expect any dazzling insights.