I was so disappointed by this crossover. I mean, it isn't terrible by any means. The action is nearly constant and escalates very well. The stakes are incredibly high, and actually FEEL high this time around. I genuinely felt like any single hero could die in this fight. It's just, the idea behind it is so good, and I just felt the premise itself was completely squandered in favor of a ton of punching.
The setup is this: Odin's evil brother, "The Serpent," has awakened after a millennia-long imprisonment beneath the ocean. When he awakens, he summons 7 hammers to earth, each to be wielded (somewhat unwillingly) by 7 heroes or villains, who represent 7 different types of fear. Now, supposedly, the arrival of these 7 fearmongers is supposed to send everyone on earth into a state of mass hysteria, but I just never really got the feeling that actually happened. Mostly, people seem scared of the fact that a bunch of hammer monsters are rampaging around the planet smashing things, which, duh. Anyone would be scared of that. What I would've liked even the slightest explanation for, though, is why everyone who is not being attacked by hammer men is supposedly fearful.
We get no sense that fear is actually spreading. We see very few riots, though people mention that riots are happening. We don't see, up close, how any real people are affected by this fear. The title of the book is "Fear Itself." You'd figure we get at least a few scenes about how and why people are afraid.
Additionally, we don't ever actually see the hammer wielders embody their respective states of fear. They all just hit shit with hammers and kill people. And the heroes, such as Ben Grimm, who become unwilling hammer-havers, don't seem to have to deal with any of the consequences of their actions.
As for the overall plot, there are a ton of logical leaps just for the sake of moving forward. At the beginning of the book, Odin is wildly, insanely unreasonable, hiding himself and all of the Asgardians in outer space and refusing to help humanity. He even imprisons Thor for refusing to follow his orders. Then, for pretty much no reason, he changes his mind and lets Thor go back to earth to fight. Then, again for no explainable reason, he again changes his mind and decides to help humanity by giving them 7 of their own magical weapons to combat the hammer-wielders.
This is also not followed through on. There's this entire subplot about Tony Stark creating these magic weapons, and then once he has the weapons, there is ZERO CLIMAX. He just pops back to earth, doles the weapons out (we don't even get explanations for what they are or what they do), and then there's a huge fight.
Now, yes, the plot sucks. It's got a lot of typical crossover problems and isn't developed. But man, I just can't get over Stuart Immonen's art. I think the sheer pace of the story coupled with his artwork is what kept me from hating this. Everything looks crisp and polished, but with its own distinct, superheroic style. I think I could read anything that looked like this.
So, ultimately, while this isn't the best crossover event I've read, it's also not the worst. I think that distinction still goes to Shadowland. But it's also really only worth reading if you want to stay up-t0-date with Thor and/or massive superhero throwdowns.